Otmar Szafnauer said they are not going on the green of Aston Martin with BWT pink scheme, but they are looking to enhance its livery for TV prominence.
Thirty years ago, Jordan Grand Prix commenced their F1 journey with a well noticed and green 7up liveried car. Now, having gone through Midland, Spyker, Force India, Racing Point, their latest guise is Aston Martin.
Just like Aston-Martin in their initial F1 venture in the 1960s, they as an entity are green again. Between 2000 and 2002, we saw Jaguar on the grid with an easily noticed green coloured car and more recently; Caterham.
There is now an issue, and to a certain degree, it is a slightly amusing one too. With other dark cars on the grid, most notably Mercedes, this season’s Aston Martin is sometimes difficult to seen on screen due to its livery. Jordan, Jaguar, Caterham and even Lotus in the 1960s were easily recognised during their time.
Aston Martin team principal Szafnauer is clear, however, that there will be no going back on the green colour, and certainly no return to a pink colour scheme, which popped up in recent time when BWT boss noted about lack of TV recognition for the team’s livery.
Szafnauer, though, acknowledged that how the car looks on television is an issue and it is something that the outfit will look to address. “I think that the green colour suits us, that’s for sure,” he said to Sky Sports. “I think it’s a stunning colour in the sun and when you’re looking at it in person. But I believe we should be looking at making it pop a little bit more on television, without losing the green when you’re looking at it outside.
“I don’t know if we can do that, but that’s one thing that we’re looking to do, just to make sure that it differentiates itself on TV from some of the other darker cars. It might be a case of “lightening” the green appearance of the car, also, it could be a case scenario of looking at all other sponsor logos on the car, even giving the life saving halo a brighter colour to differentiate it from the rest of the car,” summed up Szafnauer.
While BWT remained as a sponsor of Aston Martin, and there are pink streaks on the car, Szafnauer said that no amount of money could convince the team to ditch its green. This would give the team a major headache for sure.
“With the name of Aston Martin, and Aston Martin being green traditionally, and we’re growing the Aston Martin Cognizant F1 team. I would think it will stay green,” he explained. “Ferrari is red. Aston Martin is green,” summed up Szafnauer.
The story was written by Neil Farrell
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