British energy drinks company Rich Energy is finding ways to gain publicity through F1 as it continues to tweet about Haas and now McLaren as well.
The Rich Energy saga continues in F1, following repeated incidents with American outfit Haas, who announced the British drinks company as their title sponsor at the start of the 2019 season. The livery also changed to black and gold as a result.
The company then had troubles with their logo which started to play a role in its deal with Haas as well. Haas eventually parted ways from Rich Energy, but determined to stay in motorsport, the company continued posting about the F1 team.
They do it till date, even though Haas has already removed their logos and brand name from the team. In recent times, Rich Energy also started posting about McLaren as the Woking-based team immediately put itself away from any shenanigans.
Team boss Zak Brown denied any talks between the two British brand owners. “I was sent that [tweet] and I sent it to Tim [PR officer],” said Brown to the media. “The guy [William Storey] obviously likes to draw attention to himself.
“And no, we haven’t spoken with him, we won’t speak with him [as well]. “I think that’s an attempt to get some publicity.” Post his comments, Rich Energy quickly posted on Twitter again, wanting an apology. Storey even posted a photo of him at Woking.
Premium British performance with @rich_energy #RichEnergy #F1 #NewDeal #McLaren #RenaultF1 pic.twitter.com/sTXpIYz1Ab
— Rich Energy (@rich_energy) October 31, 2019
We ask Zak Brown of @McLarenF1 to clarify & apologise for his false statement on @rich_energy
Our CEO has met him multiple times to discuss deals at his club Alfreds & at many races this year. RE livery shown to us at tech centre in Woking #USGP #F1 #RichEnergy #McLaren #COTA pic.twitter.com/D0ZrRvfieF— Rich Energy (@rich_energy) November 2, 2019
At the McLaren Technology centre with 2 cars from when the team were winners. The glory years with Prost & Senna. Thereafter came the @F1MikaHakkinen world championships. All masterminded by Ron Dennis who also set up @McLarenAuto. A British success story #mclaren #USGP #F1 pic.twitter.com/RvMxsioK2o
— Rich Energy (@rich_energy) November 2, 2019
A great athlete @alo_oficial with @ZBrownCEO
Good luck today to @McLarenF1 #mclarenF1 #speed #motorsport #ballast #performance #RichEnergy pic.twitter.com/v3Q3gnqpuQ— Rich Energy (@rich_energy) November 3, 2019
The RM 11-03 McLaren watch by @Richard_Mille
An automatic flyback chronograph watch from this innovative brand & fellow F1 sponsor #richardmille #McLaren #F1 #chronograph pic.twitter.com/FAUTy74XnF— Rich Energy (@rich_energy) November 9, 2019
Even though Brown denies any involvement with Rich Energy, McLaren remains in the hunt for more sponsors, as they anticipate more to join as partners, after few years of less brands on their cars. They recently lost Petrobras as their partner too.
“We hit our numbers this year, on all our sponsor projections,” said Brown. “I anticipate us hitting them again next year and the car is gradually filling up, with some great companies. We’ll have some more partners next year, and everyone that we had this year.”
Simply the highest quality energy drink in the world #British #energydrink #eliteperformance #RichEnergy #COTA #Motorsport #Austin pic.twitter.com/kLagFXU5LY
— Rich Energy (@rich_energy) November 2, 2019
Here’s the story of Haas announcing end of deal
Haas removes Rich Energy logos, set to keep black & gold livery
McLaren and Petrobras conclude their F1 contract by mutual consent
Haas business model won’t need major changes due to F1 2021 regs
Grosjean/Magnussen impresses Stewart by quick adaptability in NASCAR
The story was written by Duncan Leahy and edited by Darshan Chokhani
