Red Bull Racing has announced an extension of its deal with Tag Heuer which will take a new shape after the team’s deal with Honda as its new engine supplier.
Red Bull had signed a contract with Tag Heuer in 2016 as naming partner of its power unit provided by Renault. The team was named in such a way where Renault wasn’t used like this year it ran as ‘Aston Martin Red Bull Racing-TAG Heuer RB14’.
With Red Bull having signed a deal with Honda to supply power units from the 2019 F1 season, the team no longer needs to name the engine as Tag Heuer. But still a new deal has been signed with the Swiss manufacturer which it states will ‘evolve in years to come’.
Team principal Christian Horner said: “We are delighted to confirm the extension of our partnership with TAG Heuer. Over the past three seasons the TAG Heuer name has become deeply linked with the Team’s efforts, through its branding of our power units, and also via the company’s exceptional global visibility.
“The TAG Heuer name has outstanding heritage in Formula 1, stretching back to the golden age of grand prix racing, and we are proud to play a part in that continuing story. I believe that the Team and TAG Heuer are united in a common goal – a relentless pursuit of precision and perfection – and I am looking forward to continuing that quest in the years to come.”
CEO of TAG Heuer and President of the LVMH Watch Division, Stephane Bianchi, added: “No one better than Aston Martin Red Bull Racing, with its young and exciting team, its unconventional approach to Formula 1, and its amazing experiences and track records on the circuits illustrate better our motto #DontCrackUnderPressure. It was evident to me that the incredible link between TAG Heuer and Formula 1 had to continue through this partnership.”
