F1 has posted an increased audience for 2019 from the 2018 season as Brazil, Germany, Italy, UK and Netherlands continuing to be the Top 5 market.
For the third year in a row, F1 has seen a growth, both on TV and digital platforms, with nine percent increase in 2019 than 2018 season. In fact, the cumulative audience stood at 1.922bn, which is the highest since the 2012 season.
In the Top 20 market which includes Australia, Austria, Brazil, Canada, China, Denmark, Finland, France, Germany, Hungary, Indonesia, Italy, Netherlands, Pan Latin America, Pan Middle East, Russia, Spain, Turkey, United Kingdom and United States, the TV audience reached 1.781bn.
The Top 5 markets by cumulative audience as well as the markets with highest reach remained Brazil, Germany, Italy, UK and Netherlands, with reach higher than 100m. Among the Top 20 markets, Poland (+256%) and MENA region (+228%) saw huge increase.
Similarly, Greece (+75%), Netherlands (+56%), Italy (+29%), Germany (+23%), USA (+7%) and China (+5%) also posted an increment. As for the unique viewers, the audience in the Top 20 markets remained stable at 405.5m (+0.3%).
The Top 20 markets for unique visitors are Australia, Austria, Belgium, Brazil, China, Finland, France, Germany, Greece, Italy, Mexico, Netherlands, Pan Africa, Pan Latin America, Pan Middle East, Pan Russia, Poland, Russia, United Kingdom and United States.
However, there is a slight decrease globally at -3.9% drop as the overall number of viewers sits at 471m. Like the cumulative audience, Poland saw the biggest growth in unique figures with +569.7% with 8.4m viewers and Middle East (239.6%) having 17.6m.
Outside these, Germany (+45.6%), Netherlands (31.1%) and Greece (+18%) had double-digits growth. In terms of cumulative audience of 2019 for races than 2018, 19 grand prix had more viewers, with Italian GP recording 112m watching.
It broke the record for the 2016 Mexican GP. Along with Italy, the races in Monaco, Brazil and Germany had 100+ million viewers, while 14 races had 90+ million. The F1 social numbers saw big growths too with 32.9% increase than 2018.
They reach to 24.9m fans via Facebook, Twitter, Instagram and Youtube. In overall terms, total impressions on F1 social media was up by 48.3% (15.5b), video views by 60.9% (3.1b) and minutes watched reached 3.2b (+89.9%).
Total interactions totalled 405m with increase of 82%. The F1 core digital platforms surpassed had 1.124bn views, up by 82.3%, with the F1.com registering 409.8m views (+22.9%). The official app saw three-digit increase with 714.2m views (+152.3%).
On both platforms, the video views increased to 54m (+45.2%) and 84.5 (+19.5%), respectively. The number of unique users reached 55.9m (+16.3%), where 52.1m was on the website (+15.3%) and 3.7m on the app (+33.5%).
In addition, the second season of Beyond The Grid F1 podcast reached to 15m listens. Also, the breakdown by typology of broadcasting programme highlighted an increase in both race (+7%) and qualifying (+5%) live broadcasts.
There has also been a double-digit improvement in practice (+24%), delayed race (+11%) broadcasts and magazines & support programmes (+16%). Looking at the F1 fan base in the 27 markets as monitored by Nielsen, it remained 500m in 2019.
The youthful expansion continued with 62% of the new fans in the last two years being under the age of 35-years. The nations in the lead are China (81.3m), Brazil (54.7m), Mexico (45.5m), USA (34.6m) and India (31.1m).
The 27 markets are Australia, Austria, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea Republic, Malaysia, Mexico, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Thailand, Turkey, United Arab Emirates, United Kingdom and United States.
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