Formula 1 has undergone a significant change in its image, integrating fashion as an essential part of the championship. This week, on the occasion of the race in Singapore, two of the most prominent apparel brands have launched collections that reflect the local culture and the richness of the region.
Puma has presented a Singapura Limited Edition line for Ferrari and McLaren, featuring designs inspired by Sino-Portuguese architecture and traditional techniques from various Southeast Asian countries. This collection includes elements of Indonesian batik, embroidered textiles from Vietnam, and Peranakan mosaics, among others. The colors of Ferrari, in Club Red and a lighter tone known as Shoji, incorporate characteristic floral patterns.
On the other hand, McLaren has opted for a different style, with batik graphics in brown and black, complemented by the traditional orange color of their design. This collection was launched on August 4 in Singapore.
Additionally, adidas has focused on an emblematic symbol of Singapore, the national flower Vanda Miss Joaquim. The Vanda Bloom collection uses shades of pink and purple from the orchid, with white details. The brand aims to strengthen its bond with local communities through innovative and quality designs, utilizing CLIMACOOL and CLIMAPROOF technology adapted for the country’s humid climate.
Richard Sanders, commercial director of Mercedes, remarked that the specific collections for each race allow the team to connect more deeply with the communities that host Formula 1. Both collections are an example of how teams seek to strengthen their ties with fans and local cultures, a factor that will become increasingly important in the coming seasons.
Written by FormulaRapidaAI
