Formula 1 has found its first American venue for F1 Arcade which will house racing simulators along with premium food and drinks.
After a successful opening in London where over 100k fans have visited the F1 Arcade venue since it opened in November, the center has found its first American venue in Boston which kickstarts an ambitious plan for the American market.
F1 is targeting 20 permanent venues in the next five years after Boston’s Southern waterfront location, which is aimed to open up in early 2024. It is to house as many as 69 racing simulators which will cover 16,000 square feet area in all.
The gameplay has been created by Motorsport Games via its RFactor2 racing simulation platform. The F1 Arcade on the whole was created by Adam Breeden, who is known for creating high-end venues like Flight Club, Bounce, Hijingo, All Star Lanes and Puttshack.
The release states: “The launch of the first F1 Arcade in the US comes as it continues to be one of the markets where F1 has seen the most rapid growth, with 1 in 2 fans starting to follow the sport in the last four years.
“These new fans, both in the US and other markets, are changing the profile of the sport’s growing fanbase with most of them being under 35, with a higher percentage of females compared to the established fanbase. The US has also become the leading market for followers on F1’s social media channels, overtaking the United Kingdom and Brazil, with a year-on-year increase of 45% from 2022.”
“Formula 1 is enjoying significant growth globally, and we are constantly innovating to ensure that we are bringing the highest quality of sport and entertainment to new and diverse audiences,” said Stefano Domenicali on the expansion and the move to open its first one in America.
“F1 Arcade does exactly this by putting our fans behind the wheel of bespoke racing simulators, so they can feel the thrill of an F1 car first hand, coupled with a premium hospitality offering to match our world-renowned paddock. The success of the London venue so far has been incredible, and we are excited to see the F1 Arcade project continue to grow as it hits the US, starting in Boston.”
At the same time, Adam Breeden added: “Opening our first US location in Boston marks the beginning of our US roll out. Formula 1’s success globally and particularly in the US paves the way for F1 Arcade to continue to thrill fans and importantly, also non-fans with our unique racing experience in a beautiful, high-energy environment with the very best hospitality and service.”
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