F1 has announced Ben Pincus as its new Director of Commercial Partnerships after the departure of Murray Barnett from the role.
Barnett joined F1 when Liberty Media took over in 2017 and has been instrumental in getting Petronas, New Balance, AWS, Carbon Champagne, Cyber 1, Liqui Moly, Marelli, Dubai Expo 2020 and 188 Bet as new partners.
It has also helped in renewal of the deal in F1 with Emirates, Singapore Airlines, Pirelli and DHL. But after three years of service Barnett has decided to move on as Pincus takes over, who moves on from his work at Heineken.
He was actually looking after the brand’s activation with F1. “I want to thank Murray for his hard work over the past three years in welcoming new partners to Formula 1 and
delivering the best for our existing partners,” said Chase Carey.
“He joined us right at the start of our Formula 1 journey in 2017 and has been a big part of the team that has transformed Formula 1 into a leading global media and entertainment brand. He has built a focused and talented team that will continue to drive us forward as a business and I want to wish him well as he moves on to new challenges.
“I am delighted to welcome Ben to the F1 family as we get ready to begin our new season. Having worked closely with him over the past three years I know he has the experience, expertise and leadership qualities to grow our business and continue to take Formula 1 forward on its exciting journey.
“Ben has an incredibly impressive network and knows the Formula 1 world as well as anyone. He will hit the ground running and get the very best out of his team.” Pincus is to join in officially from March 1, 2020, onward, after Barnett’s last day on February 28.
“I am excited to start this new chapter in my career in the sport I know and believe in,” said Pincus. “F1 offers brands value that other international sports platforms cannot compete with, and for that reason I’m looking forward to being a part of its commercial future.”
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