F1 has joined hands with Sky Group to co-produce the first-ever broadcast for children for audiences in UK and Germany in this year’s Hungarian GP.
In an interesting broadcasting movement, F1 has partnered with Sky Group to co-produce the first-ever grand prix broadcast tailor made for children in this year’s Hungarian GP. There will be a dedicated international feed just for the children.
It will include graphics and sound effects which will include 3D graphics on specific camera angles. For now, only the audiences in the UK and Germany will be able to view it. The presenters in Britain are from the Sky Kids show ‘FYI’ – Braydon and Scarlett.
They will be joined by Nico Rosberg and Danica Patrick to present F1 Juniors. Over the course of the weekend, the young presenters will undertake various roles including interview drivers, co-hosting with Sky Sports’ Natalie Pinkham.
For the German broadcast, there is an open casting call for talent between ages 10 and 14 to join the Sky Next Generation programme. They will use the bespoke feed which will include special content for the younger audience. Applicants can apply here: skysport.de/kids-casting
“We want to ensure that our fans of all ages can enjoy and fall in love with Formula 1, so working with our long-standing partners at Sky on this project to target younger audiences is really exciting,” said Ian Holmes. “This is a first of its kind in motorsport and I am excited to see the broadcast come to life and to watch the next generation of presenting talent!”
Meanwhile, Jenson Button noted: “We are really excited about giving the next generation of F1 fans a platform to show their passion and excitement for the sport as F1 continues to grow in popularity amongst younger audiences. We may just find our next Crofty or Naomi Schiff!”
And Sky Deutschland’s Charly Classen added: “With Sky Next Generation, we have done real pioneering work in our football broadcasts and shown that we at Sky are courageous and are also prepared to rethink our broadcasts and go in other directions.
“The response to the first Sky Next Generation productions from our viewers was overwhelming and so now we’re taking the next step with the first broadcast in Formula 1. I’m sure young motorsport fans will be excited too.”
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