F1 retains and extend contract with Heineken as its partner, as Aston Martin shares details of its HQ movement.

F1 and Heineken –

The partnership which started in 2016 between F1 and Heineken has been extended for more undisclosed seasons after a new contract was signed between the two parties. There has been several on-track activations undertaken by them over the years.

Heineken has also supported several F1 races and will be the title sponsor for this year’s Las Vegas GP where the sport has invested in good amount too. The company has used its slogan ‘When You Drive, Never Drink’ for most of its promotions in this period.

It will continue to do so along with the promotion of its 0.0 premium zero-alcohol product. “Since our partnership with Heineken began in 2016 they have been an incredible partner that has focussed on delivering world-class events for all our fans that encompass the very best of sport and entertainment, and they have become a key part of the race weekend.

“The work that Heineken is doing to promote responsible drinking remains as important to us as the experiences they create for our fans, old and new, and we look forward to enhancing that throughout this season and beyond,” said Stefano Domenicali.

At the same time, Dolf van den Brink, added: “F1’s rapidly growing, ever-changing fanbase was one of the many reasons why we extended our partnership. This is a fantastic opportunity for us to continue delivering world-class fan experiences, while also developing our responsible consumption messages to an increasingly engaged and relevant audience. With the Heineken Silver Las Vegas race later this year set to be a highlight, 2023 is going to be the most exhilarating season yet!”

Aston Martin step –

In its first step towards moving to a new headquarters near its existing base near Silverstone, the team personnel of Aston Martin made the move on Tuesday. It is a gradual shift from the old building to the new facility in the first phase of expansion.

Work started in September 2021 has seen fruition with the first phase movement. It is a sustainable building as well with increased insulation and natural lighting facility. They have planted trees in the surrounding areas with people encouraged to cycle and walk.

They have installed rainwater capturing system which will minimise water usage, with solar panels installed as well for reduced energy needs. The phases two and three which will house windtunnel, simulator and exhibition space is aimed to finish by 2024 end.

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