Visa Cash App RB shares special glitter livery for F1 Las Vegas GP, as Aston Martin announce partnership with Glenfiddich.
Visa Cash App RB –
For the Las Vegas Grand Prix, Visa Cash App RB unveils a sparkling one-off, glitter-inspired livery that brings glitz and glamour all the way to the racetrack this weekend. Inspired by the Cash App Visa Glitter Card, channelling its stunning blue and green gradient and glitter overlay, the livery embodies the radiance of Las Vegas’ iconic bright lights and vibrant nightlife.
Launched earlier this year in partnership with Emmy-winning actress, musical artist and TV host, Keke Palmer, the Cash App Visa Glitter Card was inspired by the idea of “Glitter Fever” – a joyful feeling you just can’t shake with side effects including radical self-expression that is contagious and undeniable.
The team will be taking the livery beyond the racetrack, with the glistening design dressing their garage, whilst the whole team, including drivers Yuki Tsunoda and Liam Lawson, will be wearing bespoke racing suits and team kit during the weekend. Fans will also be able to get a glimpse of the livery before it hits the track at Topgolf Las Vegas, where it will be on display on the driving range across the weekend.
Earlier today, Visa Cash App RB debuted the Glitter Card-inspired livery by releasing a social-forward short film. Starring Kevin Dillon and Jerry Ferrara, known for their iconic roles in the hit HBO TV series Entourage, and actor Travis Bennett, best known for FX’s DAVE, the film is set on a drive through the desert from Los Angeles to Las Vegas. It brings to life all aspects of Cash App’s activations throughout the weekend – from the Glitter Card livery to the Topgolf takeover – while paying homage to the magic of Las Vegas.
Peter Bayer, CEO, Visa Cash App RB said: “It wouldn’t be Las Vegas without a touch of glitter, and as the home of glitz, it only felt right to bring this livery to the Las Vegas race. It holds a special place in the team’s history as it’s where we launched VCARB earlier this year. Since then, creative collaboration with our partners has led to outstanding liveries beyond the norm, allowing us to disrupt the way we do things in Formula One, as we’ve seen in Miami and Singapore. I look forward to seeing the VCARB01 shimmering under the lights on track.”
Catherine Ferdon CMO, Cash App said: “With our co-title sponsorship of VCARB, we aim to bring the magic of Formula 1 to more people and make the sport more accessible. This digital-first livery reveal, inspired by our own Cash App Glitter Card, is another example of Cash App’s differentiated approach to connecting with customers. We look to bridge the gap between diverse audiences, open pathways to fans and connect people through experiences that are unlike anything else out there.”
Here’s livery launch: https://x.com/visacashapprb/status/1859295929922355603
https://x.com/visacashapprb/status/1859299631177531425
Aston Martin –
The Aston Martin Aramco Formula One Team today announced an exclusive multi-year partnership with Glenfiddich, the world’s most awarded single malt Scotch whisky, bringing together two timeless brands renowned for their heritage, innovation and relentless pursuit of excellence. The partnership launches at the Las Vegas Grand Prix today, where Aston Martin Aramco Formula One Team and Glenfiddich will toast to this new relationship that celebrates mastery and design.
This partnership will see Aston Martin Aramco and Glenfiddich write their next chapter of lasting success together. By sharing expertise in design, innovation and craftsmanship, the partnership will engage more global F1 fans through exceptional experiences and stories. Together they aim to create a legacy that transcends industries, setting a new standard for blending passion, precision and quality for those who value the journey as much as the destination.
To honour this historic partnership, Glenfiddich has explored its archives to unearth a rare cask from 1959, paying tribute to Aston Martin’s debut in Formula One. Embodying the craftsmanship of Glenfiddich Malt Masters across generations, this exclusive expression is made from an exceptional sherry cask known for its rich intensity – an exquisite offering that blends the passion, innovation, mastery and quality of two timeless icons.
The 1950s were a defining decade for Glenfiddich; it was a pivotal time in shaping the future of single malt Scotch whisky. Casked by Gordon Grant, the third Malt Master, this whisky is a key part of Glenfiddich’s heritage. At a time when single malts were virtually non-existent [beyond Scotland], this cask helped lay the groundwork for the category’s rise. Similarly, Aston Martin began its transformation into a global symbol of luxury, innovation and performance, and paved the way for the team’s first foray into Formula 1 in 1959. Both Glenfiddich and Aston Martin Aramco continue to push boundaries today.
This unique Glenfiddich 1959 liquid will be bottled into a commemorative single bottle to celebrate the launch of the partnership and will be unveiled as part of this collaboration, marking a new chapter in the art of whisky and motorsport excellence. With this multi-year partnership, Aston Martin Aramco and Glenfiddich invite enthusiasts worldwide to engage with two iconic brands in bold new ways.
Starting in 2025, this exclusive alliance will redefine exceptional experiences, creating memorable moments that reach far beyond the racetrack. The Glenfiddich range has received more awards since 2000 than any other single malt Scotch whisky in two of the world’s most prestigious competitions, the International Wine & Spirit Competition and the International Spirits Challenge.
Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, said: “At the Aston Martin Aramco Formula One Team, we continuously push boundaries to set new standards, and Glenfiddich embodies that same spirit of perfection and innovation. The Las Vegas Grand Prix is the perfect stage to debut our partnership, and we’re excited to offer fans an unforgettable experience that transcends the racetrack and whisky world alike.”
Søren Hagh, CEO, William Grant & Sons, said: “This partnership between Glenfiddich and the Aston Martin Aramco Formula One Team is rooted in a shared passion for excellence and innovation. Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership. Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery.”
Brian Kinsman, Malt Master, Glenfiddich said: “The synergy between Glenfiddich and the Aston Martin Aramco Formula One Team allows us to innovate in exciting ways. This rare 1959 bottling captures our shared commitment to excellence and passion, with each detail refined to reflect Glenfiddich’s signature intensity balanced with Aston Martin’s bold spirit.”
Las Vegas GP liveries –
Here’s VCARB drivers on P6 fight
Here’s Christian Horner on Red Bull juniors
Here’s Yuki Tsunoda, Liam Lawson taking NASCAR challenge
Here’s Aston Martin name Xerox as partner
Here’s Aston Martin announcing PUMA deal, motion sim
Here’s news on Dan Fallows leaving TD role
Here’s link to a F1 Discord channel, join in to interact
[The story is as per press release]
