Susie Wolff, director of the F1 Academy, has stated that the women’s competition series must function as a viable commercial platform, and not as a “charity project”. She expressed this during the Cannes Lions Creativity Festival, highlighting the progress made since its creation in 2023.
The series has experienced notable growth, moving from races with empty stands to being a support event during some Formula 1 grand prix events and with full broadcast coverage. At a time when the F1 Academy seeks to establish relationships with commercial partners and Formula 1 teams, Wolff emphasized the need for a structure that is attractive to collaborating businesses.
The director pointed out that while the goal of bringing women to Formula 1 is important, the most essential aspect is that this happens on merit and not just for image. “We don’t expect it to be a charity project; it has to make economic sense. We are building a platform that works for our partners,” Wolff assured.
Wolff expressed pride in the achievements made so far, highlighting the sporting growth of the drivers who have gone through the F1 Academy. Among them is the 2023 champion, Marta García, who has continued in European endurance competition, and Abbi Pulling, the 2024 championship winner, who made history in the GB3 Championship as the first woman to achieve a pole position and a victory.
For her part, Doriane Pin, the 2025 championship winner, has been promoted as a development driver for the Mercedes Formula 1 team, becoming the first woman to test a Formula 1 car of the team.
Written by FormulaRapidaAI
