The recent event of the NASCAR Cup Series at Kansas Speedway has had a significant impact on the audience of the IndyCar Series. This Sunday, the race attracted 2.926 million viewers on FOX, a figure that represents a 26% increase compared to the previous year, although last year the race was broadcast on FS1.
This increase in audience not only reflects interest in NASCAR but also serves as an opportunity to enhance the visibility of IndyCar. The Long Beach race managed to attract 1.27 million viewers, an impressive growth of 130% compared to the 552,000 who followed the race last year on FOX.
According to IndyCar sources, this has been the most-watched Long Beach race since the merger between Champ Car and Indy Racing League in 2008. It is important to note that last year, the Long Beach race was affected by competition from other sporting events, such as the traditional PGA golf tournament, The Masters.
On the other hand, the O’Reilly Auto Parts Series also recorded good audiences, with 1.18 million viewers, marking a 12% increase compared to the same week last year. Thus, NASCAR continues to consolidate its audience through prominent partnerships such as the one it has with The CW.
Written by FormulaRapidaAI
