F1 team bosses have a good feeling about the upcoming movie led by Brad Pitt, as they feel it will do good service in terms of fans as Netflix has done.
The first official trailer of ‘F1 movie’ was released during the Australian GP weekend featuring Pitt and Damon Idris in titular role. The film was shot all over the world with the racing community especially during the 2024 season, with parts done in 2023 too.
After the success of the Netflix show ‘Drive to Survive’, F1 has opened up itself to new avenues whether the purists like it or not. The over dramatisation is something which regular fans do not like. It further irks them because the ‘DTS fans’ – as they are called – seemingly have one-dimensional view.
Nevertheless for F1, it is w in-win situation. The Netflix situation has purely helped it gain traction in America, which has resulted in three races. The upcoming movie which also has the backing of Lewis Hamilton, is being looked at positively by the team bosses.
The movie has a release date of June 25 worldwide, with the film to release in the USA and Canada on June 27. The movie is directed by Joseph Kosinski, who is also a co-producer alongside Jerry Bruckheimer, Hamilton, Pitt and many others.
Here’s what some of the F1 teams said –
James Vowles: “I suspect they’ve cut that from the film. For me, if you look at what this has done… And example would be Top Gun and if you look at what that did, it was enormous. Netflix has been transformative – and it’s not because they are filming over there in the corner. They really have transformed who we are as a sport and where we are today in the business and we wouldn’t be the business we are without them. My opinion is that the film will open us to a different and larger market, and that’s why we’re all excited about it. From what I’ve seen in the trailers, especially when you sit and watch what they have been doing with it, they’re doing everything to make it look like there’s not an extra gear they’ve added or an accelerator you can push harder. They’re fundamentally trying to replicate our sport in film, and that’s what I connected to when I went through it.”
Frederic Vassuer: “I’m already convinced Netflix helped a lot over the last years. If you go back to 2018 or 2019, F1 was absolutely not in the same shape. Netflix helped us massively on this journey, and I hope this movie will do the same because it’s the best way to attract new audiences. F1 today is targeting a new audience—more female, younger—the same as what we had with Netflix. And from the quality of what I’ve seen so far, it was something magic, it’s good.”
Andy Cowell: “The work Netflix has done has made these two celebrities! [laughs] The O2 launch as well, a different style of event, a different way of reaching people. So events, entertainment in addition to the 24 races, provides that opportunity to reach a broader cross section of people and It’s the business we’re in, so completely support it. I’m looking forward to seeing it [F1 movie]. I think there’s a preview coming up that we’re all going to go along and watch.”
Zak Brown: “I think it’s going to create a lot more exposure for Formula 1. I think—if you think back to Top Gun—everyone wanted to be a fighter pilot and Tom Cruise after watching that movie. I think that’ll be the case with Brad Pitt and motor racing. So I think it’ll bring in some more fans, continue to bring in a more diverse fan base, a younger fan base. I think it’ll be great exposure for our sport.”
Christian Horner: “Yeah, it’s truly exciting. Jerry Bruckheimer just produces great movies. I think this movie—from what we’ve seen so far—puts Formula 1 on the big screen. The way they’ve played out the story, it interacts with the last couple of years of racing on track. In terms of the value added that it brings the sport, to our partners, to the brands associated with Formula 1, it puts it in front of yet another audience. I’m sure the storyline will fit all categories, but in terms of exposure for Formula 1, it’s outstanding. Looking forward to seeing it released, I think, in the summer of this year.
Oliver Oakes: “Yeah, I think it’s exciting for F1. I think a whole new audience will potentially get hooked on the sport. You could see it at the launch in London, as soon as they put a snippet on the screen, everybody was sort of excited and looking when it was coming out. Yeah, looking forward to it.”
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