Formula 1 has launched ‘F1 Arcade’ in partnership with Kindred Concepts which is a licensed premium experiential venue.
In an expanding business of F1, the sport has partnered with Kindred Concepts to launch ‘F1 Arcade’ at One New Change in St Pauls in London. The premium experiential venue will open to the public on November 24, with plans to take it globally too.
The intended expansion includes UK, the US, key European cities, the Middle East and Asia. The venue in London is a state of the art F1 racing simulation center with 60 motion simulators for guests. Like the regular lounges seen around the world, it will hold food services along with beverages (including alcohol) for the fans.
The F1 Arcade concept has been created by Adam Breeden, with the lounge to feature racing simulators which has been designed especially for the venue. It will come with motion and audio-visual effects which will fully immerse guests in racing mode.
The team with the help of Motorsport Games have created a gameplay via RFactor2 platform which will allow guests to choose from a variety of racing modes to compete against each other individually, in team-based groups, or as part of all-venue racing formats.
There will be different modes for all ages which will make the experience much more competitive irrespective of the skill level. Additionally, a digital ecosystem will be created with personal driver profile, as bookings have already started.
“We are very excited to introduce F1 Arcade, a brand-new premium entertainment venue that everyone can enjoy,” said Brandson Snow from Formula 1. “F1 Arcade is an ambitious project that will allow people to get even closer to the Formula 1 experience by giving guests the chance to get behind the wheel of bespoke racing simulators in stylish surroundings with a high-quality hospitality offering. Kindred Concepts and Formula 1 have worked tirelessly to ensure F1 Arcade will provide everyone who visits, fans and non-fans alike and regardless of age or ability, an incredible premium experience.”
At the same time, Breeden added: “We are thrilled to offer the first of these premium and exclusive entertainment experiences right in the heart of London. It has been our most ambitious project to date, taking everything we know about competitive socialising venues and adding the strength of the Formula 1 brand. This is all the glamour of a Grand Prix weekend in your city, all year round. The cutting-edge technology, high-quality food and beverages, coupled with a glamorous venue sets F1 Arcade apart from the rest in the hospitality sector.”
Here’s a video from F1: https://twitter.com/F1/status/1582703105598177280?s=20&t=FXaF9hoM5BzqAHkK_spm1w
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