With the 2024 F1 season already on, FormulaRapida.net has compiled a full list of the sponsors that joined or left teams from last year to this.
It would be fair to say that F1 wouldn’t look anything like it does now without the investment from sponsors and partners. Whether that be to drivers and teams, or to the sport itself, business partnerships are a win-win for a sporting competitor from a financial standpoint and for their own recognition and brand identification.
What are known as ‘sponsorship liveries’ first came to the fore around 1968, with F1 teams unanimously moving away from the traditional national racing colours to designs orchestrated around sponsorship deals.
In modern Formula 1 there are many different avenues a sponsor can go down in partnering either long or short term with an F1 driver or team, such as a technical partnership, provider partnership or an official brand partnership to name a few. The type of alliance is often kept under wraps, but all teams publish full lists of their official partnerships which are ever-changing as deals are signed and contracts run their course.
List excludes some of the drivers’ personal partners/providers and is only accurate at the time of writing – updates will be made later in the year:
Mercedes:
Departed within last 12 months: Monster Energy, Eight Sleep, Fastly, mCloud
Joined for 2024: SAP, WhatsApp, Luminar, BetterUP
Current Partners: Petronas, Ineos, Crowdstrike, TeamViewer, UBS, Snapdragon, G42, Akkodis, IWC Schaffhausen, Hewlett Packard Enterprise, Solera, Nuvei, Einhell, AMD, The Ritz Carlton, Sherwin Williams, Tommy Hilfiger, Puma, Police, OZ Racing, Endless, Pirelli, SAP, WhatsApp, Luminar
Red Bull:
Departed within last 12 months: Walmart, America Movil, Therabody, Ocean Bottle, Pokerstars, AlphaTauri
Joined for 2024: Sui, Visa, Heineken, Patron
Current Partners: Oracle, Tag Heuer, Cash App, BYBIT, Rauch, Pirelli, Mobil 1, Esso, Siemens, AT&T, Inter Proteccion, Hewlett Packard Enterprise, Telcel, Hexagon, DMG Mori, Ansys, PWR, Gold Standard, Armor All, Claro, HP/Poly, Build for Athletes, Castore, New Era, Athletic Propulsion Labs, BMC, Blenders, Hard Rock International, ROKT, Honda, Artic Wolf, Zoom, CDW, Sparco, Sui, Visa, Heineken, Patron
Ferrari:
Departed within last 12 months: Estrella Galicia 0,0, Plantir, Freccia Rossa
Joined for 2024: DXC Technology, Peroni, Celsius
Current Partners: Shell, Santander, Ray-Ban, AWS, Richard Mille, Ceva Logistics, OMR Automotive, MAHLE, Pirelli, Puma, Bell, SKF, Vistajet, NGK Spark Plugs, Brembo, Riedel, Iveco, ManPower Group, Technogym, Garrett, Giorgio Armani, Sabelt, VGW Play, Genesys, Bitdefender, HCL Software, Harman Automotive, ZCG, Bang Olufsen, Ecopol, Riva, Ohlins, DXC Technology, Peroni, Philip Morris International, Celsius,
McLaren:
Departed within last 12 months: Tezos, DataRobot, Gopuff, Party Responsibly, Klipsch, Logitech G, EasyPost, Immersive Labs, Goldman Sachs, Lami Luxe, Ultimotive
Joined for 2024: Monster Energy, Salesforce, Estrella Galicia 0,0, Dropbox, Workday, Ecolab, Airwallex, ON Optimum Nutrition, Halo ITSM, Udemy, Reiss, Alpinestar
Current Partners: British-American Tobacco (A Better Tomorrow), Splunk, DarkTrace, Dell Technologies, Alteryx, Smartsheet, Medallia, Arrow Electronics, Richard Mille, Hilton, Coca Cola, Unilever, FxPro, Deloitte, TUMI, CNBC, Sparco, Ashurst, Stratasys, KAUST, New Era, FAI Aviation Group, Cisco, Webex, AkzoNobel-Sikkens, Castore, SunGod, Technogym, Google/Chrome, Pirelli, OKX, Android, DP World, Jack Daniels, VM Ware, DeWalt, Cadence, K-Swiss, Monster Energy, Salesforce, Estrella Galicia 0,0, Dropbox, Workday, Ecolab, Airwallex, ON Optimum Nutrition, Halo ITSM, Udemy, Reiss, Alpinestar
Alpine:
Departed within last 12 months: Ecowatt, Plug, Bell & Ross, Elysium, KX
Joined for 2024: bussinesssolver, XBOX, mntn, Amazon Music, Qatar Airways, H Moser & Cie
Current Partners: BWT, Castrol, BP Ultimate, Renault E-Tech, Binance, Mobilize Financial Services, Microsoft, Kappa, Sprinklr, Boeing, Delphi, Eurodatacar, KWay, Shamir, Yahoo!, 3D Systems, Alpinestars, Alpine Eyewear, GCaps, Hexis, Matrix, Perkin Elmer, Pirelli, Roland, Track Racer, Canel’s, businesssolver, XBOX, mntn, Amazon Music, Qatar Airways, H Moser & Cie
Visa Cash App RB:
Departed within last 12 months: Rapid, Buzz, AlpjaTauri, FlexBox, GMG, Carl Friedrik, Basso
Joined for 2024: Visa, Cash App, Hugo, Tudor, NEFT Vodka, Piquadro,
Current Partners: Orlen, AlphaTauri, Honda, Epicor, FlexBox, Randstad, Pirelli, Ravenol, P448, Riedel, Siemens, Xmtrading, Visa, Cash App, Hugo, Tudor, NEFT Vodka, Piquadro
Aston Martin:
Departed within last 12 months: XP, Crypto.com, Peroni, PortoSeguro, socios.com, Ebb3, Pelmark, SAUDIA
Joined for 2024: NexGEN, Banco Master, servicenow, Regent Sea Cruises, WolfGang Puck, Financial Times, OMP, stichd
Current Partners: Cognizant, Aramco, SentinelOne, Citi, Juniper Networks, JCB, NetApp, Avatrade, Boss, Girard Perregaux, EPOS, Bombardier, Globe Trotter, Pirelli, Tik Tok, Ogio, Oakley, Alpinestars, Stilo, Velocity Black, Valvoline, NexGEN, Banco Master, servicenow, Regent Sea Cruises, WolfGang Puck, Financial Times, OMP, stichd
Williams:
Departed within last 12 months: Acronis, Financial Times, Bremont, Umbro, Zeiss, PPG, OMP, KX, Dtex, Jumeirah Hotels & Resorts
Joined for 2024: Komatsu, My Protein, VAST, Ingenuity Commerce, Puma,
Gulf, Stephens, Michelob Ultra, Boradcom Software, Jumeirah Hotels & Resorts
Current Partners: Gulf, Duracell, Stephens, Dorilton Ventures, Michelob Ultra, Financial Times, Boradcom Software, PureStream, Pirelli, Crew Clothing Company, Life Fitness, SIA, Kraken, Komatsu, My Protein, VAST, Ingenuity Commerce, Puma,
Stake F1 Team:
Departed within last 12 months: Alfa Romeo, AMX, Curam Domi, Delsey, Ferrari Trento, AB Dynamics, Assos, Axim Trade, Corinthian Re, Diagnostix, Edelweiss, Kick Out Plastic, ProTech, Salt, Seagate,
PKN Orlen, DFR Bets, Floki, Adler Pelzer Group, Acer, Iveco, Modere, ZCG, Zadara, Vauld, AB Dynamics, Virtek, Nocs
Joined for 2024: FIX Network, Sunoco, Extreme Networks, Lemo, Vibratech, Scania, Hewlett Packard Enterprise
Current Partners: Acceleron, Code Zero, Camozzi, Globeair, Singha, Additive Industries, Marelli, Mitsubishi Electric, Pirelli, Save the Children, Hyland, Puma, Rebellion, Sabelt, Socios.com, Walter Meier, Web Eyewear, JigSpace, Brutsch-Ruegger, Riedel, MindMaze, Stake, Kick, Agilis, Cielo, Ciesse Piumini, Everdome, Georg Fischer, Mascot Workwear, SenseTime, Seagate, WhistlePig, FIX Network, Sunoco, Extreme Networks, Lemo, Vibratech, Scania, Hewlett Packard Enterprise
Haas:
Departed within last 12 months: Hantec Markets, OpenSea
Joined for 2024: Play & Go, MGM Rewards, New Era
Current Partners: Haas Automation, Alpinestars, Pirelli, Schuberth, Taittinger, Tricorp Workwear, MoneyGram, Chipotle, Haas Tooling, Hantec Markets, Oak Berry, OpenSea, Palm Angels, Travis Mathew, Play & Go, MGM Rewards, New Era
Formula 1:
Departed within last 12 months: Zoom, Herjavec Group
Joined for 2024: 188Bet, American Express, Puma
Current Partners: ROLEX, Aramco, Pirelli, Crypto.com, BBS Motorsport, DHL, Heineken, AWS, Workday, Liqui Moly, Fanatec, Ferrari Trento, AMG, Aston Martin, Tata Communications, MSC Cruises, Salesforce, Qatar Airways, Lenovo, Paramount+, American Express, 188BET, Puma
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