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F1 2022: Social media following numbers of teams/drivers

F1, Social Media

SUZUKA, JAPAN - OCTOBER 06: Mobile phones and recording devices listen as Daniel Ricciardo of Australia and Red Bull Racing talks to the media during previews ahead of the Formula One Grand Prix of Japan at Suzuka Circuit on October 6, 2016 in Suzuka. (Photo by Mark Thompson/Getty Images) // Getty Images / Red Bull Content Pool // SI201610060176 // Usage for editorial use only //

With the 2022 F1 season not far off, FormulaRapida.net has compiled the followers list of teams and drivers on social media.

Liberty Media’s core pursuit once it took over the commercial side of F1 from the previous ownership, led by supremo Bernie Ecclestone, was to boost the championship’s somewhat dwindling media side.

Social media’s potential hadn’t yet been truly unlocked by Formula 1 as Ecclestone himself was not a fan of it. Liberty brought F1 up to date very quickly and Formula 1 soon became the fastest growing sport in the world on every major social media platform.

Hugely influential figures in the F1 paddock developed an even larger following which trickled down into the series’ social channels, still doing so to this day. The marketing possibilities are endless when it comes to social media and F1 has subsequently grabbed the prospect with both hands.

Below, FormulaRapida.net has compiled a list of the total Facebook page, Instagram and Twitter followers of every current F1 team, full-time driver and Formula 1. Although follower counts are an arguably binary measure, they give a good insight into the marketing potential of the profile as a brand, and to the extent of the teams’ and drivers’ fame.

Here’s the list – these figures are correct at the time of writing:

Teams/Followers Facebook Instagram Twitter
Mercedes 11,257,252 9,046,118 3,862,092
Red Bull 10,256,048 7,933,384 3,723,564
Ferrari 4,549,337 8,291,195 3,551,994
McLaren 3,869,619 9,014,541 3,028,185
Alpine 2,157,265 2,450,363 1,815,349
AlphaTauri 1,179,103 2,247,139 1,277,087
Aston Martin 1,125,552 2,395,097 1,534,094
Williams 948,010 2,108,062 1,512,291
Alfa Romeo 657,104 1,761,119 1,211,696
Haas 393,852 1,873,172 907,525

 

F1 Drivers:

Drivers/Followers Facebook Instagram Twitter
Lewis Hamilton 5,956,161 27,186,823 7,108,227
George Russell 573,120 3,010,782 1,248,710
Max Verstappen 2,4111,580 8,052,142 2,602,086
Sergio Perez 1,111,153 3,434,994 2,981,375
Carlos Sainz 606,987 4,217,565 1,456,563
Charles Leclerc 946,439 6,178,240 1,533,376
Lando Norris 864,094 4,979,888 1,743,893
Daniel Ricciardo 1,611,226 6,488,741 2,698,978
Fernando Alonso 2,039,468 4,045,631 3,023,793
Esteban Ocon N/A 1,331,617 557,938
Pierre Gasly 536,557 2,775,907 968,728
Yuki Tsunoda N/A 896,871 299,376
Sebastian Vettel N/A N/A N/A
Lance Stroll 98,164 720,230 335,482
Nicholas Latifi 84,547 470,402 273,362
Alex Albon 337,869 1,457,039 492,308
Valtteri Bottas 424,323 2,983,342 1,184,260
Zhou Guanyu N/A 217,976 69,464
Mick Schumacher 816,856 2,470,947 609,544
Kevin Magnussen 157,819 634,851 639,152

 

F1/Followers Facebook Instagram Twitter
Formula 1 10,474,883 17,681,122 7,327,769

 

The story was written by Danny Herbert

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