With the 2022 F1 season not far off, FormulaRapida.net has compiled a full list of the sponsors that joined or left teams from last year to this.
It would be fair to say that F1 wouldn’t look anything like it does now without the investment from sponsors and partners. Whether that be to drivers and teams, or to the sport itself, business partnerships are a win-win for a sporting competitor from a financial standpoint and for their own recognition and brand identification.
What are known as ‘sponsorship liveries’ first came to the fore around 1968, with F1 teams unanimously moving away from the traditional national racing colours to designs orchestrated around sponsorship deals.
In modern Formula 1 there are many different avenues a sponsor can go down in partnering either long or short term with an F1 driver or team, such as a technical partnership, provider partnership or an official brand partnership to name a few. The type of alliance is often kept under wraps, but all teams publish full lists of their official partnerships which are ever-changing as deals are signed and contracts run their course.
List excludes some of the drivers’ personal partners/providers and is only accurate at the time of writing – updates will be made later in the year:
Mercedes:
Departed within last 12 months: Epson, Bose, The Ritz-Carlton
Joined for 2022: FTX
Current Partners: Petronas, INEOS, UBS, Tommy Hilfiger, IWC Schaffhausen, Hewlett Packard Enterprise, Marriott Bonvoy, Monster Energy, Pure Storage, CrowdStrike, FTX, TIBCO, AMD, Puma, Police, OZ Racing, Endless, Axalta, Belstaff, TeamViewer, Pirelli
Red Bull:
Departed within last 12 months: Iris, PRECOR, Oura
Joined for 2022: Tezos, Cash App, BYBIT, Poly, Ocean Bottle, Pokerstars, Armor All
Current Partners: Oracle, Puma, Tag Heuer, Tezos, Cash App, BYBIT, Rauch, Pirelli, Walmart, Mobil 1, Esso, Citrix, Siemens, AT&T, Inter Proteccion, Hewlett Packard Enterprise, Telcel, Hexagon, DMG Mori, Ansys, Sabelt, OZ Racing, PWR, Gold Standard, Armor All, America Movil, Claro, Therabody, Poly, Ocean Bottle, Pokerstars, AlphaTauri
Ferrari:
Departed within last 12 months: Mission Winnow, Alfa Romeo, UPS, Weichai, Marelli, Experis, Kaspersky
Joined for 2022: Santander, Velas, Snapdragon, AWS, Ceva Logistics, ManPower Group
Current Partners: Shell, Santander, Velas, Snapdragon, Ray-Ban, AWS, Richard Mille, Ceva Logistics, Estrella Galicia 0,0, OMR, MAHLE, Pirelli, Puma, Radiobook, SKF, Vistajet, Marelli, NGK Spark Plugs, Brembo, Experis, Riedel, Iveco, Palantir, Bell, ManPower Group, Technogym, Garrett, Giorgio Armani, Sabelt
McLaren:
Departed within last 12 months: Huski Chocolate, Iqoniq, Volvo Trucks, Enkei, Marelli, Miory Steel, Garena, QNTMPAY, Bitci.com, Buzz & Co
Joined for 2022: Tezos, Stanley Black & Decker, Alteryx, Smartsheet, DataRobot, Gopuff, Party Responsibly, Medallia, EasyPost, Free Fire, Immersive Labs, SunGod, Technogym, Google
Current Partners: British-American Tobacco (A Better Tomorrow), Splunk, DarkTrace, Tezos, Dell, Stanley Black & Decker, Alteryx, Smartsheet, DataRobot, Gopuff, Party Responsibly, Medallia, Gulf, Arrow, Richard Mille, Hilton, Coca Cola, Unilever, FxPro, Deloitte, TUMI, Mind, CNBC, Klipsch, Sparco, Mazak, Ashurst, Stratasys, KAUST, Hookit, Alienware, Veloce Esports, Ultimotive, New Era, FAI Aviation Group, Cisco Webex, AkzoNobel-Sikkens, Logitech G, Castore, EasyPost, Free Fire, Immersive Labs, SunGod, Technogym, Google, Pirelli
Alpine:
Departed within last 12 months: Le coq Sportif, GF Matching Solutions, Hewlett-Packard, Jabil
Joined for 2022: BWT, Binance, Mandiant, Plug Power, Delphi Technologies, Data.ai, Kappa, Sprinklr, Shamir, Alpine Eyewear, KX, K-Way
Current Partners: BWT, Castrol, RCI Bank and Services, MAPFRE, Bp Ultimate, Renault E-Tech, DuPont, Microsoft, Bell & Ross, EURODATACAR, GENII, Verizon Media – Yahoo, 3D Systems, PerkinElmer, Siemens, Alpinestars, Boeing, Elysium, GCAPS, Hexis, Linde, MATRIX, Trak Racer, Volume Graphics, Roland DG, Binance, Mandiant, Plug Power, Delphi Technologies, Data.ai, Kappa, Sprinklr, Shamir, Alpine Eyewear, KX, K-Way, Pirelli
AlphaTauri:
Departed within last 12 months: myWorld, Edifice Casio, RDS
Joined for 2022: Epicor, ICM, FlexBox, Ravenol
Current Partners: AlphaTauri, Honda, Fantom, Epicor, ICM, FlexBox, Ravenol, Randstad, Pirelli, Riedel, Siemens, DAZN
Aston Martin:
Departed within last 12 months: BWT, REPLAY, Ravenol, UPS Direct, Condeco
Joined for 2022: Aramco, Juniper Networks, Socios.com, TikTok
Current Partners: Cognizant, Aramco, Crypto.com, Peroni, JCB, NetApp, SentinelOne, Bombardier, Juniper Networks, Socios.com, TikTok, Girard-Perregaux, EPOS, EBB3, STL, Pelmark, Voip Unlimited, IFS, Schuberth, Hackett London, Ogio, Altair, AlpineStars, Oakley, Pirelli
Williams:
Departed within last 12 months: PONOS, IQONIQ, Precision Hydration, U-Earth
Joined for 2022: Duracell, MEI
Current Partners: Sofina, Lavazza, Dorilton Ventures, Duracell, Acronis, Versa, Financial Times, Symantec, Pirelli, Umbro, PPG, Thales, Crew Clothing Company, Life Fitness, MEI, Spinal Injuries Association (sia), Honibe, Bremont, Zeiss, KX, DTEX, B&R, Nexa 3D, OMP
Alfa Romeo:
Departed within last 12 months: Built for Athletes, Carrera, AB Dynamics, IQONIQ, Livinguard, Sparco
Joined for 2022: Acceleron, AMX, Code Zero, Camozzi, Curam Domi, Delsey, DFR Bets, Ferrari Trento, Floki, GlobeAir, Hyland, JigSpace, Modere, Puma, Rebellion, Sabelt, Socios, Vauld, Web Eyewear, ZCG, Nocs
Current Partners: Alfa Romeo, PKN Orlen, Acceleron, AMX, Curam Domi, Code Zero, Camozzi, Delsey, DFR Bets, Ferrari Trento, Floki, Globeair, Adler Pelzer Group, Acer, Singha, Additive Industries, Iveco, Marelli, Mitsubishi Electric, Pirelli, Save the Children, Hyland, Modere, Puma, Rebellion, Sabelt, Socios.com, Walter Meier, Web Eyewear, ZCG, Zadara, Vauld, JigSpace, AB Dynamics, Brutsch-Ruegger, Riedel, Virtek, MindMaze, Nocs
Haas:
Departed within last 12 months: Uralkali, Stichd
Joined for 2022: Cyrus Geneve, Maui Jim, Tattinger, Tricorp Workwear
Current Partners: 1&1, Haas Automation, Alpinestars, Cyrus Geneve, Home Deluxe, Ionos, Maui Jim, Pirelli, Schuberth, Tattinger, Tricorp Workwear, Under Armour
Formula 1:
Departed within last 12 months: Hotels for Hope
Joined for 2022: BBS Motorsport, Tata Communications
Current Partners: ROLEX, Aramco, Pirelli, Emirates, Crypto.com, BBS Motorsport, BWT, DHL, Heineken, AWS, Workday, Liqui Moly, 188Bet, Fanatec, Ferrari Trento, Zoom, Herjavec Group, Drive Coffee, AMG, Aston Martin, Tata Communications
Here’s the list for F1 2021 for comparison: https://formularapida.net/f1-2021-list-of-partners-sponsors-for-each-of-the-10-teams/
The story was written by Danny Herbert
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