Best Water Technology (BWT) has been named as the title sponsor for both the F1 races to be held in Austria, as 2021 game trailer has been released.
After Red Bull Ring agreed to a double-header weekend, starting with Styrian GP and moving to Austrian GP, F1 announced BWT as the title sponsor for both the race weekends, with the iconic pink branding to be used at the circuit all-through.
BWT recently also sponsored the ADAC GT Masters race at the same venue, with their iconic pink signage seen all around the track. They are already a partner to Aston Martin in F1 and takes their first step to be a title sponsor of the race weekend.
Both the races in Austria is set to have fans in attendance, with the main Austrian GP likely to have VIP guests in the F1 Paddock Club too – becoming the first race to do so in 2021. Ben Pincus, Director of Commercial Partnerships at Formula 1, said:
“We are excited to announce that BWT will be our title sponsor for the Austrian double header, increasing their already strong presence within the sport. The circuit will be alive with fans against a backdrop of BWT’s pink and will be a bright and vibrant return for F1 in Austria. Both F1 and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to be joining forces to use our expertise to tackle the issues important to the communities we visit while promoting the excitement on the track.”
At the same time, Lutz Hubner, CMO at BWT, added: “It is an honour for BWT to be part of the Formula 1 sustainability initiative and to become the Title Sponsor of both Austrian Grands Prix. With our unique and patented water treatment technologies, we can help to ‘Change the world, sip by sip’.
“Plastic waste, disposable bottles and their worldwide transport, as well as the associated CO2 emissions, must be drastically reduced. With BWT Bottle Free Zones, we realize this concept now also in cooperation within the F1 community. The joining of forces to increase the awareness as well as to fight for sustainability puts BWT and F1 perfectly together.”
Along with the BWT news, F1 also released the trailer of the 2021 game by Codemasters – the first one after the company was took over by EA Sports: