Fernando Alonso announced the launch of his new driver management company, with two high profile drivers already involved in the two-time champion’s latest talent-scouting project.

The Alpine Formula 1 driver has founded the ‘A14 Management’ brand with the purpose of selecting and managing a group of drivers and “ingraining them with the indispensable values needed in order to achieve their goals”.

Current MP Motorsport F2 driver, and former British F3 champion, Clement Novalak has signed up to the project in which he will be joined by Spanish F4 driver Nikola Tsolov. The Bulgarain only recently graduated out of a hugely successful karting career.

He was seen at the end of year F1 test at Abu Dhabi last year as a guest of Alonso in the Alpine garage. The Spaniard strongly implies that further young talents are in the pipeline for the project, and will nicely integrate into his karting school and kart track, Museo Y Circuito.

His passion for nurturing young, up and coming talent has never been more evident as the former Le Mans winner looks to wind down his F1 career at Alpine. The additions to the brand’s line-up are expected to be announced over the next few weeks.

The Spaniard dissected the values that A14 Management will instil on its clients in a social media post, including aiding “physical training, advice on decision-making and economic management among others”.

“Can’t wait to share our experience with the talents that will join the project, and thus give them the opportunity to achieve their dreams,” said Alonso. “From the FA Karting School to the different categories in motorsport.”

The story was written by Danny Herbert

Here’s his website: http://www.a14management.com/

Here’s our interview with Clement Novalak