Visa and Cash App have become a larger partner of Red Bull from F1 2024 onward, as AlphaTauri name change is confirmed.
As was reported at the end of the last season about a potential name change of AlphaTauri, the wait is over after an announcement of Visa becoming global partner of Red Bull. It is a deal covering both the F1 outfits where the sister outfit will see a name change.
The name got ‘leaked’ by the F1 team itself few days ago on Instagram, but it is now firmed to be ‘Visa Cash App RB Formula One Team’. The new identity, look and its livery will all be revealed on February 8 in a special launch in Las Vegas.
While the RB team’s livery will anyhow incorporate Visa and Cash App colours, the senior Red Bull team will also carry the logos on its car and driver overalls. In addition, the logos of the company will also appear on the F1 Academy entries of the two teams.
There were murmurs of RB being used as ‘Racing Bulls’ but for now, the shortform remains as ‘RB’ which can be taken as a short for ‘Red Bull. “It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story,” said Peter Bayer.
“Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1. We have a bold vision for the team lead by myself and Team Principal, Laurent Mekies and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting”
Visa’s Frank Cooper III stated: “This is a groundbreaking partnership, and a great opportunity for the Visa brand to engage one of the fastest-growing sports communities on the planet. This alliance resonates strongly with Visa’s vision to inspire individuals to ‘make it,’ striving to take small steps for improvement each day, during every race or event.”
Cash App’s Catherine Ferdon added: “We’re thrilled to embark on this journey with Visa and Red Bull. The Visa Cash App RB team and Cash App are dedicated to connecting people and communities, and there’s no greater unifier than sports.
“With the continued growth of Formula One in the US, this sponsorship allows us to deepen our relationship with Formula One fans and furthers Cash App’s commitment to supporting and growing the culture of F1 fandom in the United States while offering more value to our customers. We have a history of elevating emerging talent and look forward to sponsoring a team known for developing incredible up-and-coming drivers.”
And finally, Red Bull Technology’s Oliver Hughes added: “The birth of Visa Cash App RB is a hugely significant moment. The new identity is not simply a name change, it’s the start of a thrilling new journey designed to take the team to new levels of competitiveness and that’s demonstrated in the presence of one of the world’s most iconic brands as the team’s title partner.
“But, like the team, Visa is firmly focused on the future, expanding from its world-leading position in its core business to become a global pacesetter in the development of digital financial services for everyone, everywhere. Matching that commitment to future finance, Cash App joins the team as a key partner and as one of the most downloaded finance apps. The team’s new identity as Visa Cash App RB leans into a future in which the team charges towards the front of the grid every weekend.”
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