Williams Racing has showcased its F1 2024 livery in a special launch as they retain the corporate blue but has gone a bit darker.

Williams are the latest to showcase its 2024 F1 livery onboard the FW46 which is a contemporary tribute to the team’e legacy. It keeps the colour blue but have gone a bit darker under the ‘New Era Williams’ guise with ted and white pinstripe.

It denotes the Williams’ position as a British icon, which is inspired from 1985 FW10 drivenn by Nigel Mansell and Keke Rosberg. It also pays tribute to the nine constructors’ championship, seven drivers’ and 114 race wins, as the driver overalls go white in colour.

Williams also named Komatsu as its new principal partner whose branding will feature on the car and also the driver suits. The team also firmed its junior line-up and the championships they will race in, which includes support for Jamie Chadwick in Indy NXT.

The list includes: Zak O’Sullivan (FIA Formula 2), Franco Colapinto (FIA Formula 2), Luke Browning (FIA Formula 3), Lia Block (F1 Academy), Alessandro Giusti (Formula Regional European Championship), Oleksandr ‘Sasha’ Bondarev (OK Karting) and Sara Matsui (OKJ Karting).

“It is a significant milestone to unveil the 2024 livery at an iconic location in New York City,” said James Vowles. “The FW46 has been the focus of the team for many months and there is still a tremendous effort going in from everyone at Grove to deliver our challenger for this year. As we look to build on the momentum from last season, we have a driver line-up in Alex and Logan that is capable of consistently fighting for points while helping lead our development for the future.

“Since joining Williams Racing a year ago, I’ve seen this team pull together to overcome a number of challenges and claim seventh in the Constructors’ Championship, which meant a great deal for everyone involved. We’ve also shown the world that we’re building the foundations for moving forward. We’ll continue to strengthen the team both on and off the track through improvements to our infrastructure, investing in our people, and attracting fantastic new partners like Komatsu.

“Of course, there’s still a long way to go on this journey together but I know our fans, partners and everyone at Grove HQ is pushing as one to create new history for this iconic team. It will take time, but everyone’s support is integral to help drive us towards success in the years to come. I’m looking forward to seeing what this season holds for us.”

On the driver end, Alexander Albon stated: “Coming off the back of a very positive year we’re hoping to build on our progress into 2024, working hard to make some good steps forward in performance. We’ve asked a lot of the team and the factory to get this car where it needs to be, and we’ve also slightly changed the philosophy of the car, so I’m interested to see if we can improve some of the characteristics it has historically had. It will require an adjustment in driving style but I’m confident it will be a change for the better.”

And Logan Sargeant added: “After unveiling this great livery I’m now itching to get behind the wheel of the FW46 and keep developing as a driver. I’ve had a productive off season that has allowed me to prepare both physically and mentally for the year ahead. Taking the time to properly reflect on my rookie season, there’s been a lot of lessons learned and experience gained that can only benefit me as I enter this new season.

“I know my goals this year. I’ll be looking to build on the progress I’ve made since being a part of the Williams Racing family. I intend to help contribute more to the team’s success. Everyone at Grove has been working tirelessly to deliver the FW46 over the winter break. I can’t thank them enough for their hard work and the support they’ve given me. Hopefully we can achieve some great results together in 2024.”

Launch link: https://www.youtube.com/watch?v=rblyX4KOYf4

Logan Sargeant (USA) Williams Racing FW46
Formula 1 World Championship, Season Launch Studio Shoot, 5th February 2024, Grove, Wantage, England
Alex Albon (THA) Williams Racing FW46
Formula 1 World Championship, Season Launch Studio Shoot, 5th February 2024, Grove, Wantage, England
Alex Albon (THA) & Logan Sargeant (USA) Williams Racing FW46
Formula 1 World Championship, Season Launch Studio Shoot, 5th February 2024, Grove, Wantage, England
Williams Racing FW46
Formula 1 World Championship, Season Launch Studio Shoot, 5th February 2024, Grove, Wantage, England
Williams Racing FW46
Formula 1 World Championship, Season Launch Studio Shoot, 5th February 2024, Grove, Wantage, England
Williams Racing FW46
Formula 1 World Championship, Season Launch Studio Shoot, 5th February 2024, Grove, Wantage, England
Williams Racing FW46
Formula 1 World Championship, Season Launch Studio Shoot, 5th February 2024, Grove, Wantage, England
Williams Racing FW46
Formula 1 World Championship, Season Launch Studio Shoot, 5th February 2024, Grove, Wantage, England

F1 2024 livery/car launch –

McLaren

Haas

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