Ferrari has named Celsius as its energy drinks partner in a multi-year deal from F1 2024, as it also reveals its driver overalls.
Amid the likes of Monster Energy and Red Bull, Ferrari has named Celsius as its energy drinks partner from 2024 F1 season onward in a multi-year deal. The American company has products designed to keep the takers fit rather than just being a tasty beverage.
The company associated with Ferrari in three of the American races last year, but now have forged a larger deal for a global presence. Usually, the Italian manufacturer doesn’t opt for such partnerships since its last one with TNT that ended in 2014, they have for this one.
The deal comes at a time when Lewis Hamilton is set to arrive in 2025, without the support from Monster Energy with whom both his and Mercedes’ deal ended in 2023. The company subsequently made a switch to McLaren from 2024 F1 season onward.
“We’re delighted that, having come on board with us last year, we are now expanding our collaboration with Celsius who become a global Scuderia Ferrari Team Partner for the 2024 season and beyond,” said Ferrari’s Lorenzo Giorgetti.
“Celsius will provide our drivers and team members with essential energy to help them perform at their best throughout an intense 24 Grand Prix season. We look forward to working with Celsius on new assets and experiences for our global fan base.”
At the same time, Celsius’ Kyle Watson added: “Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, fans and consumers to perform at their best and live fit on and off the track. We couldn’t be happier to continue to grow our partnership with Scuderia Ferrari’s world-class Formula 1 team who shares our passion to elevate their everyday lives and perform at the highest level.”
Aside the continuous partnership news, Ferrari also revealed its 2024 driver overalls ahead of the car launch on February 13. The red remains as it is, but they have added the yellow and white stripes on it. Even the inside of the overalls will see a slight change at the back with the driver number prominent.
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