The digital expansion under Liberty Media has another addition with the announcement of F1’s official podcast on Tuesday.
Formula 1’s official podcast named ‘Beyond The Grid’ will go on air on July 4 with the first episode on reigning champion Mercedes’ Lewis Hamilton. The weekly podcast is produced in association with Audiobloom – one of the leading podcast providers.
Hosted by Channel 4’s Tom Clarkson, the episodes aims to deliver fresh insights into the sport along with anecdotes and stories from behind the scenes. It will be available on Apple Podcasts, Spotify, Deezer, TuneIn and Stitcher.
In addition, the episodes will be uploaded on F1’s official website and also its Youtube channel. The first podcast with Hamilton will follow series of another interviews including Robert Kubica, Gerhard Berger and round table discussions with F1 drivers.
F1’s Director of Digital, Frank Arthofer said: We are thrilled to announce F1’s first foray into podcasts with the launch of Beyond The Grid. We believe this new initiative will create unique, personal conversations and storytelling about the sport that we love via a medium in podcasts that is perfectly suited to it.
“With Beyond The Grid, fans will be treated to exclusive insight from the greatest personalities in F1, starting with an hour long sit down with Lewis Hamilton. Thanks to our partnership with Bose, fans will also be able to listen on their own terms: on demand, anytime, anywhere, all for free.”
