Williams Racing has revealed its new identity from F1 2026 onward as they changed its logo reimagining Frank’s famous ‘Forward W’ and has a new name too.
Retaining the value name, the Grove-based outfit will be called as ‘Atlassian Williams Racing’ from January 2026 onward after deciding to present a new and revamped identity in the new era of F1. The sole purpose is returning to its glory days when it won titles.
They have changed its logo with a ‘Forward W’, which was first introduced by founder Frank in 1977. New owners Dorilton Capital wants to mix the old era with new age under team boss James Vowles and experienced line-up of Alexander Albon and Carlos Sainz.
“I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder Sir Frank Williams and deeply connected with our decades of success,” said Vowles.
“As a team we are inspired by our past but excited about our future, and committed to writing a new Championship-winning chapter in Williams’ history. This evolved team identity reflects who we are, where we are going, and reintroduces our title-winning legacy to a growing F1 audience that was not following the sport when we were last dominant.”
Marketing Director Marcus Prosser added: “With this new name and logo our rich history is being reimagined for the future. It is inspired by our past, confident about our future, and clear about our identity – a Championship-winning Formula 1 team with a burning drive to win again.
“We hope our existing and loyal fans will love it. But we also hope it will connect a new generation to our incredible legacy, building the community of Williams fans that will carry us to our next victory.”
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