Williams will run black livery to showcase title sponsor Atlassian’s AI arm Rovo in this weekend’s F1 Las Vegas GP.
Williams will bring a special-edition all-black livery to Las Vegas, in the latest celebration of title partner Atlassian and their ground-breaking AI teammate Rovo. The striking livery features rainbow accents and is designed to bring out the bright lights of the Strip, while also celebrating the speed and power offered by Atlassian’s Rovo.
As the AI-powered solution at the centre of the Atlassian System of Work, Rovo connects knowledge, people, and workflows so teams move faster. It is one of the many technical tools that Williams has added to its arsenal since it partnered with Atlassian back in March 2025. Through the partnership, Atlassian are supporting Williams to drive complete transformation across their system of work – creating efficiencies, improving prioritisation, and breaking down silos, all in pursuit of improved lap time.
This is the second Atlassian livery that Williams has run this season. The first livery, showcased at the United States Grand Prix in Austin, Texas, was a 2002 throwback design which celebrated the two organisations’ shared vision and passion for teamwork. During the weekend, Carlos Sainz brought home Williams’ first ever Sprint podium. His third-place result was the second podium Williams has celebrated in 2025, the team’s most successful season since 2016.
This spectacular one-off look will form part of a suite of tech-forward activations hosted by Williams partners and taking place during the Las Vegas Grand Prix week. Other activations will include: 1) The Las Vegas Fan Zone, presented by autonomous ride hailing partner Zoox at Brooklyn Bridge, New York New York. Fans will be able to check out the livery in all of its glory – plus try Williams’ simulators, hear from the team, and get excited for race day; 2) A talk hosted by AI Orchestration Partner Airia, featuring Team Principal James Vowles, and exploring the impact of AI adoption in one of the world’s most high-tech sports.
James Vowles, Team Principal, Atlassian Williams Racing: “This striking livery is the latest celebration of our work with partners Atlassian, who are helping to accelerate our tech transformation and bring Williams right back to the cutting edge. There could not be a more iconic place to unveil this than in Las Vegas, one of the most tech-forward cities in the world.”
Sorin Cheran, Chief Information and Analytics Officer, Atlassian Williams Racing: “In the midst of a busy F1 season, we need to drive improvements and find solutions quickly. Rovo helps us to search through files, data and information on our Atlassian system, ultimately allowing us to upgrade faster and find that all-important laptime. This is essential if we want to achieve our goal: to get back to the front and win multiple World Championships.”
Here’s video: https://www.instagram.com/p/DRKrAYkidAv/?hl=en
Alexander Albon helmet –
Atlassian Williams Racing F1 driver, Alex Albon, is auctioning the special one-off helmet he wore for this season’s Singapore Grand Prix, in aid of UNICEF Thailand. The auction lot will be hosted on F1 Authentics, with fans and collectors able to bid from 18th November. The bold and colourful helmet was specifically created for use at the 2025 Singapore race. It was designed by artist and illustrator Karlotta Freier and features Thai and Asian inspired motifs, to celebrate Alex’s Southeast Asian heritage.
It also has been signed by Albon, making it an even more exclusive item of memorabilia. Albon was born in Great Britain, to a Thai mother and has raced under the Thai flag throughout his motorsport career. From a young age, he has inspired young people across Thailand. He became the first Thai driver to claim an F1 podium.
F1 driver Alex Albon: “I’m really proud to be teaming up with UNICEF Thailand to auction my Singapore GP helmet and raise funds to support children who need it most in Thailand. I hope it also helps highlight the important work they’re doing and inspires more people to get involved.”
Severine Leonardi, UNICEF Deputy Representative for Thailand: “As we mark World Children’s Day this week, we are reminded that children in Thailand and around the world are facing unprecedented challenges, from rising conflict and malnutrition to the accelerating impacts of climate change. Alex’s generosity comes at a critical moment and shows how the power of sport can go far beyond the racetrack. His support will help UNICEF reach the most vulnerable children with the protection, nutrition and opportunities they urgently need.”
Barry Gough, CEO & Founder of F1 Authentics (Memento Exclusives): “We are proud to be supporting Alex Albon with the auction of his unique Singapore helmet. The funds raised will be donated to an incredible cause and it’s fantastic to play a role in helping UNICEF continue their invaluable work.”
UNICEF promotes the wellbeing of children, partnering with 190 countries and territories to deliver practical action and reach vulnerable and excluded children. By donating his helmet, Albon is helping support children in Thailand, helping ensure they have the opportunities they need to thrive. Albon has taken part in charity auctions with F1 Authentics in previous years, raising significant funds for a Thai Orphanage. Bidding for this signed helmet will open on 18th November and will run until 9th December. The auction lot will be part of F1 Authentics’ End of Season Auction, which will feature an array of exclusive F1 items. F1 Authentics is operated by Memento Exclusives under licence of Formula 1.
Here’s Williams drivers on Brazil and parade lap
[The story is as per press release]
