Williams will retain its yellow livery via Keeper for F1 Las Vegas GP, as Aston Martin announces Xerox as new partner.
Williams –
Championship-heritage yellow will remain on the FW46 for the Las Vegas Grand Prix, in partnership with Keeper Security. Our throwback livery with Mercado Libre was a huge hit in Mexico and Brazil, so we’re delighted that it will be appearing once again — thanks to our growing relationship with the leading cybersecurity software provider.
Keeper will debut an exclusive engine cover takeover at the Las Vegas Strip Circuit, to sit alongside their existing placements on Alex and Franco’s cars. But Keeper’s involvement in Nevada won’t be limited to the track — they’ll be appearing at the Williams Racing Fan Zone (18th-23rd November) at the New York-New York Hotel & Casino, too.
Visitors will have the opportunity to capture a unique 360-degree video with Keeper’s Spin Cam, try their hand at F1 racing simulators, explore exclusive Keeper offers, and see the Williams FW46 show car and Keeper-branded engine cover up close.
What’s more, Keeper will be holding a special event at the Fan Zone on Wednesday, when 600 lucky fans will take home a free Keeper x Williams Racing tote bag, individually customised by a local airbrush artist. The personalised, limited edition tote bags will be available on a first come, first served basis.
This collaboration between Williams and Keeper celebrates the synergy of speed, security and innovation, with the new one-off special livery highlighting Keeper’s commitment to safeguarding its customers’ digital assets with the same rigour and excellence demanded on the F1 circuit. After all, they are the leading provider of zero-trust and zero-knowledge cybersecurity software protecting passwords, passkeys, privileged access, secrets and remote connections.
Williams Racing’s Commercial Director James Bower reflected on the value of this partnership with Keeper, saying: “Keeper Security joined our mission to return to the front of the grid earlier this year and since then our partnership has gone from strength to strength. This striking Las Vegas engine cover takeover will showcase our joint values of innovation and speed, which are vital to both cybersecurity and on-track performance.”
Darren Guccione, CEO and Co-founder of Keeper Security, also commented on the two organisations’ relationship: “Formula 1 represents the pinnacle of speed and strategy. Our presence on the Williams Racing engine cover at the Las Vegas Grand Prix celebrates the team’s technical mastery and elevated design, and further showcases Keeper’s dedication to securing the team and our customers’ most sensitive digital assets.”
Aston Martin –
The Aston Martin Aramco Formula One Team today announced Xerox, a leader in office technology and solutions, as an Official Global Partner. Commencing in 2025, the multi-year partnership between Aston Martin Aramco and Xerox will unite two innovators dedicated to speed, precision, and efficiency. Xerox, at the forefront of both digital and physical technologies, is renowned for its expertise in printing, scanning, and copying, alongside cutting-edge workplace digital and IT services.
Aston Martin Aramco designs, builds, tests, and enhances its cars and race day logistics in the state-of-the-art AMR Technology Campus at Silverstone, England. Xerox will work with the team to support its digital technology functions both on and off the racetrack through the following areas:
- Managed Print Services: Xerox will print critical “overlays” for the team, which will be used to provide telemetry data for each driver across a single lap and overlaying one driver against the other to enable them to see their relative lap times.
- Augmented Reality: Xerox and Aston Martin Aramco are exploring the use of Augmented Reality for Remote Assistance at track and in the team’s upcoming wind tunnel.
- Marketing Insights: With data gathering incorporated into Xerox technology, Aston Martin Aramco can receive data-backed marketing insight directly from Xerox solutions.
Xerox branding will be visible on the AMR24 at the Las Vegas Grand Prix next week.
Jefferson Slack, Managing Director of Commercial and Marketing, Aston Martin Aramco Formula One Team said: “Xerox has long been a leader in innovation, and this partnership brings together two brands that thrive on precision and efficiency. We are excited to work with Xerox and leverage their expertise to enhance our team’s digital operations. As we push the boundaries of performance, this partnership will drive us forward.”
Deena LaMarque Piquion, Chief Growth and Disruption Officer, Xerox said: “Just as the Aston Martin Aramco Formula One Team relentlessly pursues peak performance on the track, Xerox empowers businesses to accelerate their digital transformation journey with cutting-edge solutions. Together, we are shaping a new future – where agility meets innovation, and businesses achieve excellence at the speed of F1.”
Here’s Williams announcing Zoox as partner
Here’s Williams on crunch time
Here’s Aston Martin announcing PUMA deal, motion sim
Here’s news on Dan Fallows leaving TD role
Here’s link to a F1 Discord channel, join in to interact
[Note: The story is as per press release]
