Visa Cash App RB with Red Bull Technology has launched a Creator Platform for young talent to showcase its expertise and be part of F1 team.
Taking on a worldwide search for Photographers, Videographers, DJs, Designers and more, the Creator Platform is an exclusive space for rising talent in the creative industry to showcase their skills and unique perspectives within F1TM. F1TM has become more than just racing, it’s a culture and a lifestyle that people are eager to be part of, and VCARB want to offer the opportunity to spotlight and raise the profiles of the best up-and-coming talent, globally.
This season, for a second year, VCARB will reignite the Creator Platform, an initiative that offers exclusive experiences across a race weekend, that aims to find, inspire and champion creatives across multiple disciplines. By using drivers, events and partner activations as a canvas, creatives will get the chance to tell the story of the Team, through their lens, which will be shared across VCARB’s platforms and beyond.
As an extension of the Creator Platform, VCARB will also host ‘Garage Sessions’, an event for fans that blends the world of F1TM and music. The events will celebrate the unique sound of the city, spotlighting local and emerging artists with the opportunity to play alongside a headline act on the night.
Creatives will have to sign up to each opportunity and will then be shortlisted and selected by decision makers and VCARB drivers, Yuki and Isack. For more information on when these opportunities are happening this season please visit our website.
Peter Bayer, CEO, VCARB said: “Over the last couple of years, Formula OneTM has reinvented itself, meaning the way our story is being told, the way our fans are experiencing the sport is also changing. With a huge increase in fans, there is huge interest in what happens on track and behind the scenes and they want to be part of it. We want to push forward and engage with our ever-growing Gen Z fanbase and continue to provide great racing combined with a bit of fun and music and alternative culture. That’s why we established the Creator Platform, to allow people from all industries to be involved in the sport and join us across a race weekend in order to tell our story through their lens. In every form of creativity, they will find an opportunity in this team. We will continue to democratise the sport by bringing F1TM into multiple disciplines around the world.”
Olly Hughes, CMO, Red Bull Technology: “The Creator Platform isn’t just about making content—it’s about building a community. Breaking into F1TM as a creative has never been easy—but we’re here to change that. Our Creator Platform is designed to make us the most accessible team on the grid; giving storytellers, content creators, and creative innovators a platform to share their passion for racing. We understand the barriers to entry, and we’re committed to opening doors, providing opportunities, and reshaping how fans experience the sport. By empowering a new generation of creatives, we’re not just building a fanbase—we’re redefining what it means to be part of an F1TM team.”
HOW TO BECOME A VCARB CONTENT CREATOR IN 2025
GARAGE SESSIONS
Music will be at the heart of VCARB in 2025. We will be hosting a number of events around the world on select race weekends, immersing ourselves into the music culture of the city and supporting local and emerging artists. Across the season, we will be looking for DJs, musicians and singers to be part of the party to support the headline acts and complete the line up. The first Garage Sessions of the season will take place at the Australian GP in Melbourne on Thursday 13th March at Sub Club from 10pm-2am. Sign up here to secure your free ticket and free drinks on the night.
RACE WEEKEND OPPORTUNITIES
We have partners who activate in BIG ways over the season, whether it’s special liveries, product launches or driver activations, there are a host of occasions where we’re looking for someone to join us across a race weekend and tell our story in their own way. Last year we saw Violet, Christoph and Ivy join us in Miami, Monaco and Singapore as they dived into the world of VCARB through photography, videography and design. Take a look at how they told our story, through their lens here in 2024.
RACE POSTERS
Every race week we will be selecting one lucky digital creator to represent our weekend and design our race poster. The winning image will be used across our platforms that week as our VCARB race week poster. More information on which races we will be offering these unique and exclusive opportunities to be announced. To keep up to date, fans can sign up here for the latest news.
Here’s Yuki Tsunoda on expected tough start
Here’s Yuki Tsunoda prepared for Red Bull snub
Here’s VCARB retaining XMTrading
Here’s link to a F1 Discord channel, join in to interact
[The story is as per press release]
