Max Verstappen is named brand ambassador to AlphaTauri for 2025 season, as F1 names Allwyn as official partner.
Max Verstappen, AlphaTauri –
Max Verstappen and AlphaTauri proudly launch an official partnership with the Four-Time F1 World Champion becoming a Global Brand Ambassador in 2025. In this role, Verstappen will highlight AlphaTauri’s fashion on a global scale, traveling to 24 different racing locations worldwide for the 2025 season – and doing so in style.
To celebrate the Launch, AlphaTauri sat down with Max for an interview. Boosted by his recent victory and another successful season, having secured his fourth Formula One World Championship title with Red Bull Racing, he is enthusiastic about sharing his experiences.
Keys to Victory
The victory, he is quick to tell us, feels great; he’s thankful and humble when receiving congratulations. A lot of the credit, he says, comes down to intense teamwork: “We really had to pull it together as a team. Also, from my side, I had to try to overperform a little bit, which is not always the easiest, with so many good Formula 1 drivers. There were a few races where we overperformed, and I think that made the difference at the end of the day in the championship.”
The Joys of Global Travel
With a global career and Monaco as his home base, travelling is one of the most incredible aspects of his life. Japan, he shares, is one of his favourite destinations. While some of his preferred tracks are located in iconic European cities, Tokyo is the city that conquered his heart long ago. “Everyone should see it once in a lifetime. Travel to Japan, for sure!” he exclaims. “Austin is also a really cool place; Miami too. In Europe, a lot of the more traditional tracks are amazing. It‘s often the track for me that defines the place; sometimes it‘s the city.”
Finding Balance
Staying grounded amid such an intense schedule, he explains, is the key to success. Max finds balance by striving for his dreams while cultivating happiness close to his family and friends: “It‘s very important to find your own time, to rest up, and to spend time with family and friends,” he says. “Freedom just means being at home, not having to think about the schedule that I normally live on. That is proper freedom.” For Max it’s about values and the people who matter most. “I‘ve been working towards success my whole life,” he reflects. “At the end of the day, though, that doesn‘t define happiness. Real happiness comes from your friends, and loved ones. That is the real success, if you have that.”
Dressing for Success: Max and AlphaTauri
AlphaTauri and Max share a long history of friendship, and he knows the designs well. “I always like the AlphaTauri styles; it‘s very classy. It‘s a good fit, and very comfortable,” he says. The synergy between design and technical functionality is key to his confidence – whether before a race, off the track, or while travelling to a Grand Prix. “There are other brands where it can look cool, but it‘s not comfortable to wear. With AlphaTauri, what I like is that it looks slick, it looks really stylish, and it‘s really great to wear.” With those words, Max Verstappen brings the interview to a close and confidently walks on set, ready for the shoot.
F1, Allwyn –
Formula 1 has today announced that it is welcoming leading global lottery operator Allwyn as a new Official Partner in a multi-year deal, beginning in 2025. The two organisations have huge global reach between them. Formula 1 welcomes 1.7bn viewers across the season and has 750 million fans and 96 million social media followers worldwide, while Allwyn’s markets across the US and Europe encompass a population of 130 million adults. The partnership is an opportunity to introduce each brand’s audience to one another, driving growth for both businesses in new markets.
At the heart of the partnership is both brands’ commitment to innovation, technology and driving positive change in the communities in which they operate and across wider society. Allwyn has a proven track record through its 300 corporate social responsibility (CSR) and sponsorship initiatives focused on sport, art and culture, from community fitness events to film festivals. Formula 1 also operates a range of local and global initiatives to improve communities and build a more inclusive sport. Formula 1 is also adopting pioneering solutions to reach its Net Zero by 2030 commitments and has a long history of developing technologies that are adopted by a range of industries from healthcare to automotive.
The new relationship will give Allwyn the opportunity to utilise the sport’s significant and ever-growing international fan base and platform to celebrate those making positive change, sharing inspiring stories on a global level. More information will be released on the initiatives in due course.
Stefano Domenicali, President & CEO of Formula 1, said: “We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”
Karel Komarek, Allwyn Board Chair and Founder, said: “We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey. This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”
Robert Chvátal, Allwyn CEO, said: “Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”
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[The story is as per press release]
