Venturi Racing announced ROKiT as its new title partner as the team revealed its livery for the 2019/20 FIA Formula E Championship season.
After the announcement of retaining Arthur Leclerc and Norman Nato as its reserve alongside the regulars Felipe Massa and Edoardo Mortara, Venturi signed upcoming telecom company, ROKiT, as its new title partner for the 2019/20 Formula E season.
The team has been renamed as ‘ROKiT Venturi Racing’, while a new livery was also revealed by team principal Susie Wolff with drivers Massa and Mortara ahead of the 2019/20 Formula E season’s first ePrix in Saudi Arabia this week.
Adding to the list of Formula E cars already with a similar livery this year, Venturi will also sport a red and black combination as it starts its new journey with German manufacturer Mercedes as its powertrain supplier.
Gildo Pastor, President, Venturi Automobiles, said: “The addition of ROKiT as our title partner for the next three seasons is a significant moment for the team. Our two brands share both a passion for innovation and a clear vision for the future of our technologies.
“This weekend we begin a new chapter together on track at the Diriyah E-Prix and I know the whole Venturi family shares my excitement for the start of what I am confident will be a very successful collaboration.
At the same time, Susie Wolff, Team Principal, ROKiT Venturi Racing, stated: “We’re very proud to welcome ROKiT to the Venturi family. This partnership is a fantastic endorsement of the progress we made as a team in Season 5 and the ever-increasing appeal of Formula E as a platform for ground-breaking, premium global brands to showcase their vision.
“We’re understandably excited by what the next three years hold for both ROKiT and Venturi. Now – it’s time to go racing.” And finally, Jonathan Kendrick, Chairman of ROK Brands and Co-Founder of ROKiT, added:
“After meeting with the Venturi Racing team, there was no doubt in my mind that they are the ideal partner for ROKiT in Formula E. The ROKiT brand has fast become synonymous with doing things differently – we trailblaze.
“Formula E is breaking new ground and we’re excited to see where the championship can go. The city centre locations and rapidly growing fanbase make it a perfect platform from which to communicate ROKiT Cities.”
With ROKiT already a big name in F1 through Williams Racing, the brand is slowly penetrating into the motorsport world, with the Formula E deal now along with also featuring in various other categories around the globe.
Here’s the news regarding Venturi’s test and reserve driver