Today sees the start of “Wrooom,” the Press Ski Meeting organised by Philip Morris International. Taking place on the slopes of Madonna di Campiglio, this is the twenty third time that it marks the symbolic start of the Formula 1 and MotoGP seasons, against the magnificent backdrop of the Dolomiti mountains, in the Trentino region. As usual, the welcome dinner will take place tonight at the Salone Hofer as the international media are met by the Scuderia Ferrari race drivers along with their colleagues from the Ducati Team. For the Maranello Scuderia the first meeting with the specialist press will take place on Wednesday, as the team principal Stefano Domenicali takes to the stage at the conference centre for a press conference, while on Thursday it will be the turn of Fernando Alonso and Felipe Massa. The Brazilian has taken part in this event countless times, while it will be Alonso’s fourth appearance and joining them will be Marc Gené, the Spaniard who works on marketing and sporting activities linked to Prancing Horse customers. Then, on Friday, the Ferrari men will be joined by their two-wheeled colleagues for the kart race on the frozen lake, which provides the setting for the spectacular closing ceremony of this week of sporting activity.