Daniel Ricciardo’s Enchante has dived in to partner Visa Cash App RB’s efforts in F1 Academy, which supports Rafaela Ferreira.
Visa Cash App Racing Bulls Academy Programme has today announced a new partnership with Enchanté, the premium lifestyle brand founded by Daniel Ricciardo; bringing a fresh energy to the world of motorsport. This marks a defining moment for the brand as it continues to bring playful designs to F1 fans.
Enchanté’s signature logo will be proudly displayed on the car, which Rafaela will race on Sunday; symbolizing the fusion of style and speed. Additionally, co-branded apparel will be live on enchante.co, alongside a limited run available at a juice truck activation during the race weekend. With Rafaela wearing the collaboration at track, fans will be first to see a seamless merge of high-performance motorsport, with the unique aesthetics of Enchanté.
The partnership is a natural evolution of the brand’s shared values with the VCARB Academy Programme, as both seek to build something meaningful from the ground up. By supporting the Team and Rafaela, known for her rising talent in motorsport, Enchanté is inspired to be playing a small part in shaping the future of women in motorsport.
Daniel Ricciardo, Founder, Enchanté said: “Enchanté has always come from a place of fun. Look good, feel good. Jumping in a car at those speeds requires so much confidence, and I know feeling comfortable walking through the paddock feeds all of that. This partnership between Enchanté and the Visa Cash App Racing Bulls Academy Programme is something we’re really excited about, and we look forward to creating an extension of fashion in the paddock that’s been building over the last few years.”
Rafaela Ferreira, Visa Cash App Racing Bulls Academy Programme Driver said: “I like to play around with my style and often use clothes to express who I am. This is such an exciting partnership as I love the fun vibe that Enchanté brings, so can’t wait to bring the confidence it gives me to track. I’m looking forward to wearing the collection over the weekend for my first time driving with Visa Cash App Racing Bulls Academy Programme in Miami.”
[The story is as per press release]