Pierre Gasly, the F1 driver for the Alpine team, has been appointed as an ambassador for Lacoste, one of the most recognized fashion brands in the world. This new commitment underscores the growing interest of the driver in the universe of fashion, moving somewhat away from his traditional role on the track.
Gasly will take over as the face of the famous Lacoste polo, which the driver describes as the “ultimate expression” of the French designer. Originally conceived for use on the tennis court, the piece has become an icon of style and elegance.
Eric Vallat, the CEO of Lacoste, has emphasized that Gasly “perfectly embodies the spirit of performance and tenacity.” Furthermore, Vallat highlighted that the driver’s international experience and his connection with disciplines such as tennis and golf align with the brand’s values.
Lacoste officially announced Gasly’s joining on its social media, highlighting his determination and excellence, aspects that reflect in his refined style. The brand has emphasized that Gasly proudly wears the iconic L.12.12 polo, a piece that symbolizes his connection with the house.
The French driver, who has expressed his passion for fashion on several occasions, praised Lewis Hamilton for paving the way for new generations of drivers in the fashion world. Gasly has been present at various prominent events, including runway shows during Paris Fashion Week.
In the sporting aspect, the 2026 season has started well for Gasly, who currently occupies the eighth position in the driver’s championship standings, after finishing in the 10th, 8th, and 6th positions in the first three races of the championship. The Alpine team, now allied with Mercedes, is in fifth place in the constructors’ standings.
Written by FormulaRapidaAI
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