Photo: Haas presents revised 2024 livery with same colour scheme

Darshan Chokhani

9 months ago

Haas has unveiled its livery for 2024 F1 season which is slightly revised from last year with more black in place ahead of Silverstone shakedown.

After McLaren showcased its livery a week ago, Haas has become the second one to do so ahead of its planned shakedown at Silverstone. It is not the VF-24 per se, with larger weight to reveal the livery for the 2024 F1 season.

Haas is retaining the colour scheme adopted last year but has a bit more black to go with white and red in a slightly revised livery. The title sponsor MoneyGram features well to go with Haas Automation and other partners it has.

The F1 team has gone through a change this winter with the promotion of Ayao Komatsu as its new team principal succeeding Guenther Steiner. They will have a commercial head too to partner the Japanese and helping the outfit on the financial matters.

With the livery reveal complete, Haas will have its first track run on February 11 at Silverstone, with only Nico Hulkenberg driving. “I’m looking forward to seeing the VF-24 running and racing – a sentiment I know I share with our partners and
indeed the entire team,” said Gene Haas.

“In Nico Hulkenberg and Kevin Magnussen, we also know we’ve got a great pair of drivers behind the wheel, their experience will prove invaluable again as we develop our program through the year. We’ve used the off-season to put the processes in place to be better and ultimately improve our overall performance. Soon we get to see how we’re doing.”

MoneyGram’s Alex Holmes stated: “As we head into our second year of title partnership with the team, we’re extremely proud that our name and logo are such an integral part of the beautifully designed VF-24. Last year, our partnership helped MoneyGram to deliver cut-through branding, accelerate brand awareness and boost customer engagement, so we’re excited to see what this season has in store. With just about a month until the first race on the 2024 calendar, we can’t wait to cheer on the MoneyGram Haas F1 Team!”

And team boss Komatsu added: “We’re realistic about our expectations for the VF-24 to start but it’s still an exciting moment in any Formula 1 season to showcase the car. There’s a lot of work ahead of us to make progress and increase our performance but everyone here is highly motivated and eager to get on track with the VF-24. I know we’ll be maximizing our time in Bahrain with all the various items we need to push through. Bottom line, we can’t wait to get going and get the season underway.”