The World Rally Championship (WRC) has entered a new phase with an agreement considered the most important in the sport’s history. This week, the FIA announced the acquisition of WRC Promoter GmbH by French automotive company Cosmobilis and private investor Park Square Capital, a contract expected to last approximately 25 years.
With this new contract, FIA officials hope that the sport will receive a significant injection of investments, which will help strengthen and expand its international profile. The new proposal for the WRC will be unveiled at the upcoming Rally Paraguay at the end of this month.
Eric Boullier, former executive of F1 teams Lotus and McLaren, will become the new CEO of WRC Promoter. His leadership is considered crucial to tackle the challenges of the championship from its new direction.
WRC drivers have received the news with optimism, hoping that this change will open new opportunities to increase the championship’s prestige. One of the most prominent, Thierry Neuville, expressed his desire to closely collaborate with the new promoters to restore the championship’s prestige. ‘We have been waiting for this news for a long time. It is essential that they work together with all of us to bring the championship to the place it deserves,’ Neuville stated.
Meanwhile, WRC rookie Jon Armstrong also shared his excitement about the possibilities offered by the new direction. ‘Their background in the automotive world and promotion can bring a new perspective and ideas for the sport. I hope we can show the world the excitement that the WRC represents.’
With the entry of these new investors, the WRC is preparing for a significant change in technical regulations planned for 2027. Additionally, the establishment of new scheduling and sporting regulations will remain on the agenda now that commercial rights have been defined.
Written by FormulaRapidaAI
SourceID: SRC_0c0c4f641248eacdbd67de1c66273776c904291d