Scuderia Ferrari revealed a revised livery and overalls for the remainder of the 2018 Formula 1 season with added branding of ‘Mission Winnow’.
The Italian manufacturer will run the logo of ‘Mission Winnow’ which is a new brand of Philip Morris International – a longtime supporter and sponsor of Ferrari – from the Japanese Grand Prix onward.
A portion of the new livery was revealed at Suzuka sporting the MW logo on the top of the engine cover, with the drivers’ overalls also featuring it. The rear wing is expected to have the MW name along with several other areas of the car.
Sebastian Vettel, Kimi Raikkonen, Maurizio Arrivabene and PMI’s Tommaso Di Giovanni were present for the launch. MW is a new ‘global initiative to create engagement around the role of science, technology and innovation as a powerful force for good in any industry’.
PMI’s Chief Executive Officer, Andre Calantzopoulos, said: “Through Mission Winnow we want to let the world know how we have changed, to share our pride in the transformation that the people of PMI have achieved, as well as our dedication to rigorous science and innovation that can lead to a better future.
“We will use this global platform as a window into the new PMI and to challenge preconceptions, as we know there are many who may have doubts about us and our motivations.
“Our partnership with Scuderia Ferrari gives us the opportunity to build on many encouraging individual conversations with critics and supporters alike and reach out to a broad audience to engage at scale.”
We are on a Mission. We are Winnowing!#MissionWinnow #ScuderiaFerrari #Winnow #Winnowing pic.twitter.com/vYHoEmvF5S
— Mission Winnow (@MissionWinnow) October 4, 2018