McLaren Racing has announced a partnership with Monster Energy as official partner from 2024 F1 season in a multi-year deal.
McLaren Racing has today announced that Monster Energy, a leading global energy drink brand with deep roots in motorsport, has joined the McLaren Formula 1 Team as an Official Partner for the 2024 season and beyond.
The multi-year partnership will see Monster Energy enter a new racing chapter alongside McLaren, continuing its journey in motorsport sponsorship. Renowned for enhancing fan experiences, Monster Energy will collaborate with McLaren to create exciting activations and original content.
From the 2024 F1 season, Monster Energy will be featured on the helmets, race suits, caps and drinks bottles of McLaren F1 Team drivers Lando Norris and Oscar Piastri.
Zak Brown, CEO, McLaren Racing, said: “We are delighted to join forces with the iconic Monster Energy brand from next season onwards. Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”
Rodney Sacks, Chairman and Co-CEO, Monster Energy Company, said: “Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing. Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience. We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.”
[Note: The story is as per press release]