McLaren has signed a deal with one of the largest beverage brands in the world, Coca Cola, for the remainder of the 2018 Formula 1 season.
The deal will see the Coca Cola brand being featured on a F1 car for the first-time ever. The focus will be on its sub-brands as well with Dasani Sparkling and SmartWater name to be used in USA, Brazil and season-ending Abu Dhabi Grands Prix.
McLaren’s team boss Zak Brown said: “Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honoured the company has chosen to partner with McLaren to explore opportunities in Formula 1.
“Formula 1 as a sport is changing, as are we as a team, and we’re looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents.”
Vice President of Partnership, Coca Cola, Ricardo Fort added: “We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth.
“This partnership will guide us to what our customers, markets and consumers are craving from this high octane passion.” As per the photo shared by McLaren, the name will feature on the winglet at the side of the car above the bargeboard.
In addition, the driver overalls for Fernando Alonso, Stoffel Vandoorne and Lando Norris will also carry the iconic red and white logo of the cola brand. Previously, Lotus were sponsored by Coca Cola’s energy drinks brand, Burn.
