Leading online trading and investment specialist Saxo Bank joins Lotus F1 Team as an Official Business Partner for the 2014 season.
Through this partnership, Saxo Bank gains unique access to Lotus F1 Team’s portfolio of partners including Microsoft, Clear and Rexona from Unilever and The Coca-Cola Company. The Lotus F1 Team brand will also be harnessed through Saxo Bank’s promotions.
Eric Boullier, Lotus F1 Team, Team Principal:
“We are delighted to begin a relationship with Saxo Bank, a fast-growing online trading and investment specialist who have demonstrated strong support in sport through sponsorships in the world of cycling at the highest level with Team Saxo-Tinkoff. Saxo Bank are taking an exciting and proactive approach to this new partnership with Lotus F1 Team and we are looking forward to enjoying a long and fruitful relationship.”
Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank:
“Saxo Bank is excited to have the opportunity to diversify its sporting partnerships, which now forge close ties to two of the world’s most popular sports. The philosophy and ambitions of Saxo Bank resonate closely with those of Lotus F1 Team, a team which has emerged as a genuine challenger in a sport which is dominated by bigger and more established players. We look forward to being a key partner of Lotus F1 Team as they embark on the new season and will be supporting them trackside over the coming year.”
About Saxo Bank
Saxo Bank is a leading online trading and investment specialist, offering private investors and institutional clients a complete set of tools for their trading and investment strategies. A fully licensed and regulated European bank, Saxo Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives on our award-winning SaxoTrader platform, accessible on PCs, tablets orsmartphones through a single account and available in more than 20 languages. The platform is white-labelled by more than 100 major financial institutions worldwide. Saxo Bank also offers professional portfolio and fund management as well as traditional banking services through Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in Copenhagen and has offices in 25 countries throughout Europe, Asia, the Middle East, Latin America, Africa and Australia.
Lotus F1 Team Press Release
