Haas has announced MoneyGram to be its new title sponsor from F1 2023 onward, with the outfit also adding the company’s name in its team name.
Having revealed about a special press conference to be held later today in Austin, Haas has announced a new title sponsor of the team from 2023 F1 season onward. There were already reports indicating about a sponsor announcement rather than a driver.
MoneyGram International – a company known for its digital P2P payments – has signed up with Haas to be its title sponsor in a multi-year deal starting from the 2023 F1 season onward. They are the third name in title capacity after Rich Energy and Uralkali.
As a result of the deal, the team will be known as ‘MoneyGram Haas F1 Team’ from 2023 season, while the cars will have new livery incorporating the company as well next year. The US GP weekend will see the two having activation programmes to celebrate the new partnership.
“We are pleased to welcome an incredible brand like MoneyGram as our new title sponsor,” said Gene Haas. “Since our entrance into the F1 World Championship in 2016, Haas F1 Team has earned a reputation of strength, agility and resilience. MoneyGram brings a similar drive to the world of financial services, and we’re ready to work together to maximize results on and off the track.”
At the same time, team boss Guenther Steiner stated: “Our fans demand speed, and we deliver it, just as MoneyGram does for its customers. MoneyGram is a global leader in fintech and payments and is always setting out to push the boundaries of technology. It’s that eagerness for innovation that really drew us to partner with MoneyGram, and we’re confident that we will continue to grow together and reach our full potential.”
Meanwhile, MoneyGram’s Alex Holmes added: “MoneyGram is a different company than it was even five years ago. We’ve reinvented ourselves into a global leader in the evolution of cross-border payments with our fast-growing digital business and strong culture of fintech innovation – and we’re just getting started.
“We will continue to disrupt ourselves to meet the ever-changing financial needs of consumers, and we’re determined to make sure the world knows it. That’s why we’re hitting the accelerator by making our debut into the world of F1 and teaming up with Gene and Haas F1 Team. We can’t wait to officially kick off our long-term title sponsorship with Haas F1 Team and start collaborating to create exciting and meaningful customer experiences at the intersection of Fintech and Formula 1. Now let’s get racing!”
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