Home F1 F1 shares stats of attendance, social media & more from 2024

F1, 2024 — NORTHAMPTON, ENGLAND - JULY 06: Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB20 in the Pitlane during qualifying ahead of the F1 Grand Prix of Great Britain at Silverstone Circuit on July 06, 2024 in Northampton, England. (Photo by Mark Thompson/Getty Images) // Getty Images / Red Bull Content Pool // SI202407060435 // Usage for editorial use only //

F1 shares stats of attendance, social media & more from 2024

24/12/2024

F1 shares positive statistics and numbers from 2024 season, with regards to race attendance, social media, TV viewership and more.

The 2024 season was record breaking with 24 races, growing audiences around the world and a large number of new deals signed and renewals announced.

Race Attendance –

Attendance by fans at events set new records, with a majority of Grands Prix welcoming more than 300,000 fans across a race weekend.

Season attendance record: 6.5m season attendees (vs. 6m in 2024).
17 sold-out events.
10 new attendance records.
4 race weekends with other 400k attendees – Australia (452,000), Great Britain (480,000), US GP (approx 430,000), Mexico (404,000).
11 race weekends with over 300k attendees – including Canada, Austria, Hungary, Belgium, Netherlands, Monza, Las Vegas.

Social and Digital –

Formula 1 fans are engaging with the sport in new and varied ways, as short and long form coverage reaches growing audiences across all our social media platforms.

Social media following has now reached 96m (+36% YoY and up from 18.7m in 2018 – YouTube +16%; TikTok +23%; Instagram +25%; Facebook +7%; X +9%.
Less than a year since launch, we have over 7m subscribers to our F1 WhatsApp channel.
F1 App unique users +52% YoY.

TV Viewership –

More people are watching Formula 1 than ever before, viewing habits are changing so the importance of viewing on other platforms, highlights and social media engagement is very important alongside traditional linear TV.

New records across both growth and heritage markets – Miami Grand Prix the most watched race in US history, 3.1m; Chinese GP viewership in China 14.8m up +50% vs. last edition in 2019; Canadian GP was the most viewed race ever in Canada 17.4m; British GP was the most viewed European race ever in UK with 22.4m.
The sport continues to expand its global footprint with notable growth in markets like Canada, Australia, China, and the Middle East.

F1 Sprint –

The Sprint in 2024, running an updated format, engaged with fans both at home watching on TV and droveincreased attendance on Fridays at track.The format and the Sprint itself now enjoy significant support among F1 fans.

TV viewership on Sprint weekends is on average 10% greater than non-Sprint weekends, with sprint sessions consistently generating higher viewership than Free Practice – The Miami Sprint race attracted almost 1m live viewers on ESPN,making it the largest ever US audience for a Sprint since the format was introduced in 2021.
Sprint positively impacting attendance as well,with Friday attendance increased by up to +30%.
75% of fans agree sprints should stay in the F1 calendar; 80% prefer the new format.

Growth and Demographic Trends –

Our global fanbase continues to grow and is becoming younger and more diverse.

Formula 1 has a global fanbase of 750 million and is the world’s most popular annual sporting series.
42% of the total fan base is under 35 years old.
41% is female vs 37% in 2018.
16-24-year-old femalesis the fastest growing age sector.
The sport continues to see growth of interest in the US (+3pp vs 2023) as well as in more traditional markets (UK +2pp, Germany +4pp).

Partnerships –

2024 has been a year of significant momentum for our business, with new deals being announced and several large and key renewals. Only a few years ago F1 had 4 global partners and now we have 10 and have built out official and regional partnerships alongside global.

New Partners:

LVMH as a Global Partner in 2025 in a 10-year deal (will include Moet, Tag Heuer and Louis Vuitton).
Lenovo elevated from Official Partner to Global Partner beginning in January 2025.
Santander announced as Official Retail Banking Partner of Formula 1 from 2025.
KitKat announced as Official Chocolate Bar of Formula 1.
McDonald’s announced as a Regional Partner of Formula 1 in Latin America.
Globant announced as Official Partner of Formula 1.
Las Vegas Convention and Visitors Authority announced as Official Partner of Formula 1.
Major licensing deals announced with the LEGO Group and Mattel.

Renewals:

DHL renewed as a Global Partner of Formula 1 in a multi-year extension.
AMEX elevated from regional partner to Official Partner of Formula 1.
Alpine Hearing Protection renewed in multi-year licensing partnership.
DO&CO renewed as Official Supplier of F1 Paddock Club.
Licensing partnership with PACSUN extended in multi-year deal.

F1 Academy Partners:

Tommy Hilfiger, Charlotte Tilbury, PUMA, American Express, Red Bull and Pirelli. announced as Official Partners of F1 ACADEMY.
Aramco announced as Official Supplier of F1 ACADEMY.
QVC and Away sponsor Wild Card entries.

Race Renewals –

In 2024 we have secured long-term extensions with severalraces, with a large proportion of the calendar now contracted into the 2030s.

Chinese Grand Prix renewed for five more years until 2030.
Italian Grand Prix renewed for six more years until 2031.
Monaco Grand Prix renewed for six more years until 2031.
British Grand Prix renewed in ten-year agreement until 2034.
Japanese Grand Prix renewed for five years until 2029.
Dutch Grand Prix renewed for a further year to 2026.
Madrid to join the calendar from 2026 in 10 years deal.

United States –

We continue to see strong growth and momentum in the US market supported by the three unique races in the USA.

45 million fans in the US.
1 in 2 started following the sport in the last 5 years.
Miami GP was the most viewed race ever in the US with 3.1 million on ESPN.
Grands Prix at Monaco, Canada, Silverstone, Monza, Qatar, Adu Dhabi were the most viewed edition of the races ever in the US.
Largest market for YouTube viewership and social media followers – social media followers are up in US +445% vs 2018.
F1TV subscriptions up 14% YoY.
Average TV viewership in US on ESPN has doubled since 2018.

Las Vegas Grand Prix Statistics –

The second year of the Las Vegas Grand Prix demonstrated its global appeal, reaching major audience across all platforms.