F1 has launched a new ‘Formula 1 Channel’ which will broadcast solely in the USA and be ad-supported but subscription-free.
Formula 1 has today announced the “Formula 1 Channel”, a 24/7, subscription-free streaming channel for fans in the USA to watch F1, F2, F3 and F1 Academy race replays and highlights, full reruns of classic Grands Prix, and popular racing documentaries.
The new channel launching in the USA ahead of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2024, will be operated by partner C15 Studio and distributed for fans to watch via leading services including Samsung TV Plus, Amazon Freevee, and Pluto TV.
Viewers will be able to tune into pre-scheduled programming of classic Grands Prix and popular documentaries and relive the drama and excitement of the previous race weekends, with replays, detailed highlights, and expert analysis of the current F1, F2, F3 and F1 ACADEMY seasons (available to watch five days after the Grands Prix).
Demand for Formula 1 in the USA is at an all-time high, with a fanbase of over 42m and television audiences at record numbers. Following a recent growth of FAST Channels in the USA, the launch of the Formula 1 Channel reflects the latest television trends amongst fans in the USA.
The Formula 1 Channel becomes the latest addition to F1’s broad portfolio of programming currently available for fans in the USA, supporting the core live offerings from ESPN and F1’s own direct to consumer streaming service, F1 TV.
Ian Holmes, Director of Media Rights and Content Creation at Formula 1, said: “The Formula 1 Channel is the latest development by F1 designed to further evolve and elevate our content experience for fans. This service caters to the diverse viewing habits of our USA fanbase and serves as a great entry point for new fans into the sport, through strong curated programming, which aims to showcase the drama of F1. Together with C15 Studio, we hope to develop the Formula 1 Channel into an industry leading product, that serves alongside our existing live broadcast offering with ESPN and F1 TV, to give fans a truly comprehensive F1 experience 24 hours a day, seven days a week.”
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[Note: The story is as per press release]
