F1 Exhibition has a date set for its Amsterdam show in April, as the sport holds promoters awards for 2024 season.
The award-winning Formula 1 Exhibition will land in Amsterdam on 17 April 2025, with the Dutch capital announced as the next major city to host the groundbreaking show. When doors open at Amsterdam’s iconic De Kromhouthal, fans will experience a celebration of Dutch motorsport history, as the show pays homage to the country’s strong racing tradition, with dedicated exhibits that spotlight the Netherland’s contribution to Formula 1’s history.
Since the sport’s inaugural season in 1950, 17 drivers have proudly represented the Dutch flag, including four-time World Drivers’ Champion Max Verstappen, who’s success in recent years has seen the popularity of Formula 1 reach new heights in the country, powered by famous Orange Army. The show will be packed with contributions from F1 teams, personalities and drivers both past and present, and feature interactive installations, state-of-the-art racing simulators and exclusive content to give fans an immersive insight into the world of Formula 1.
Amsterdam follows Buenos Aires to become the sixth city overall to host F1 Exhibition after a hugely successful run in London, where it won the prestigious “Best Visitor Experience” title at The Access All Areas Awards. Visitors begin their journey in Once Upon A Time In Formula 1, which features a mix of previously-unseen photography, historic F1 cars, film, and artefacts that transports fans through some of the sport’s most iconic and defining moments.
Design Lab takes visitors into the heart of a Formula 1 factory for a rare glimpse into how F1 teams design and manufacture each season’s new car. Next, visitors will experience Drivers & Duels celebrating the most iconic drivers and legendary races since Formula 1 began in 1950 – 75 years ago this year. The following gallery, Survival, covers Romain Grosjean’s horrific 150 mph crash in Bahrain 2020 and his extraordinary escape from the ensuing inferno. The show then reaches its high-octane finale in The Pit Wall – a show-stopping cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1 history like never before.
Emily Prazer, Chief Commercial Officer at Formula 1, said: “We are delighted to bring F1 Exhibition to the Netherlands, a country that has been at the centre of Formula 1 in recent years and has a long a proud history in our sport. I cannot wait for visitors and fans from around the world to delve deeper into F1 and learn more about the Netherland’s fantastic contribution to our sport.”
Jonathan Linden, Co-CEO of Round Room Live and Producer of The Formula 1 Exhibition, said: “We are delighted to announce Amsterdam as the host city for the next stop of The Formula 1 Exhibition’s European tour. Alongside the core experience, each show gives some special recognition to the national heritage of its host location. In Amsterdam we’re excited to be able to celebrate The Netherlands’ rich Formula 1 heritage, including the storied Zandvoort racetrack and an impressive legacy of F1 drivers, including of course, Max Verstappen.”
Ewoud van de Kamp, Senior Project Lead Exhibitions of Friendly Fire, said: “We are proud to bring the F1 Exhibition to the Netherlands. This event combines the thrill of Formula 1 with an immersive and innovative exhibition format. We look forward to welcoming fans from both the Netherlands and abroad.”
Promoters award 2024 –
South Florida Motorsports, the promoter of the Miami Grand Prix, has been named Promoter of the Year at the annual Formula 1 Promoter Awards, held at London’s Natural History Museum tonight (19 February). The award, which was collected by Miami Grand Prix Managing Partner, Tom Garfinkel, was the finale of an evening that brought together leaders from all 24 Grands Prix and saw seven accolades presented, recognising the significant contributions made by promoters throughout the season in areas ranging from sustainability and event spectacle to fan experience and community engagement.
The seven awards and winners, were:
- Promoter of the Year: Awarded to the promoter that delivered the best all-round event in 2024 and embodied the F1 mission statement to deliver the world’s greatest sports and entertainment spectacle.
- Winner: The Miami Grand Prix.
- Event Spectacle: Awarded to the promoter that delivered the most impressive off-track event spectacle through entertainment, concerts, and other activations during the Grand Prix
- Winner: The Abu Dhabi Grand Prix, which featured headline concerts from Teddy Swims, Maroon 5, and Muse, as well as an incredible end-of-season fireworks display.
- Fan Experience: Awarded to the promoter that provided the best overall fan experience.
- Winner: The Singapore Grand Prix, recognised for its five entertainment stages around the circuit, innovative wayfinding, and clear branding.
- Opening and Closing Show: Awarded to the promoter that created the most impressive pre- and post-race shows.
- Winner: The Mexican Grand Prix, recognised for its pre-race driver presentation and overall spectacle, including mariachi bands and local dancers.
- Innovative ESG Activation: Awarded to the promoter that implemented the most innovative ESG initiative.
- Winner: The Belgian Grand Prix, for its comprehensive low-carbon fan travel options, recycling strategy that ensured all waste was diverted from landfill, and a biodiversity fan walkway to preserve the site’s flora and fauna.
- Community Changemaker: Awarded to the promoter that delivered an impactful programme to remove barriers for underrepresented groups and inspire the next generation.
- Winner: The Australian Grand Prix, recognised for its holistic social impact programme, which encompasses local community engagement, accessibility initiatives, and celebration of native culture.
- Pole Position: Awarded to an individual member of a promoter team who went above and beyond in 2024 to help deliver an outstanding event.
- Winner: Rachel Rong (Chinese Grand Prix).
Stefano Domenicali, President & CEO of Formula 1, said: “Our promoters provide the incredible backdrop to our sport, and their hard work, creativity, and innovation are central to Formula 1’s success. As the sport continues to grow, we have a responsibility to deliver bigger, better, and more sustainable events for our fans—a challenge that I know drives our promoter teams every day. Congratulations to Miami, as well as all the other winners and nominees. I look forward to seeing the incredible work you do this year to take your events to the next level.”
Louise Young, Chief Race Promotions Officer, said: “Whether they have been part of the calendar for 75 years or joined more recently, each of our promoter works incredibly hard each year, pushing boundaries and innovating to deliver incredible events for our fans. I am delighted at the wide range of promoters nominated and recognised in these awards and look forward to another amazing season in 2025.”
Tom Garfinkel, Managing Partner of the Formula 1 Crypto.com Miami Grand Prix, said: “On behalf of Stephen Ross and our team in Miami, I want to express our sincere gratitude to Formula 1 and Stefano Domenicali for the honour of being named the Promoter of the Year. It’s humbling to be recognised with so many great promoters out there who have welcomed us to a sport that we love and set a standard that inspires us. I’m very proud of the team of people that we have who work so hard to make this a great event, especially our President, Tyler Epp. We hope to continue raising the bar and furthering the growth of Formula 1 in the United States.”
Here’s F1 Exhibition info for South America
Here’s BTS of F1 movie
Here’s more BTS from F1 75 plus thoughts
Here’s the different liveries
Here’s F1 Commission decisions
Here’s Netflix Drive to Survive release info
Here’s 2025 start times
Here’s link to a F1 Discord channel, join in to interact
[The story is as per press release]
