A recognised marketing and sponsorship guru, John Hogan, passed away on Sunday, as the F1 community paid homage to the Australian.

Aged 76-years, Hogan, was battling COVID-19 before his untimely death on Sunday. The news of his death was first noted by F1 Media channel, as the motor racing community soon joined in to remember the marketing/sponsorship guru.

The statement from F1 stated: “We are all saddened to hear that the incredible John Hogan has passed away. He was a brilliant man who left an indelible mark on the sport. Our thoughts are with all his family and friends.”

Hogan is well known for his sponsorship work with Philip Morris International, whose Marlboro brand became a household name in those times, when it joined hands with championship-winning teams like McLaren and Ferrari at separate times.

Not just the F1 teams but drivers like Emerson Fittipaldi, James Hunt, Niki Lauda, Alain Prost, Ayrton Senna and Michael Schumacher, also had their drivers’ title victories in the Marlboro-liveried cars. He also worked closely with Bernie Ecclestone then.

Post the successful stints, Hogan remained in touch with F1 and motor racing, joining CSM Entertainment. He also worked/mentored the current McLaren CEO, Zak Brown, who runs marketing firm, JMI. The American, naturally, had much to say on his death.

“Deeply saddened by John Hogan passing away this morning after a brave battle with the effects of covid. John was a gentleman, a pioneer and a legend of motorsport and Formula 1. On a personal level he was a brilliant mentor and friend,” he wrote, before adding:

The F1 community then rallied in to remember John Hogan:


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