F1 and LEGO Group expand on their partnership with additional collectibles in display for fans of various age brackets.
Formula 1 and LEGO Group are set to inject even more fun into the sport as they unveil the next range of products and their plans for packing race weekends with activities for every age of fan throughout the 2025 season. Following the overwhelming response from fans of both brands to the first products launched late last year, the countdown is on to the next tranche being released.
Joining the LEGO DUPLO and LEGO City ranges already available, from March 1 builders of all ages can recreate the world of Formula 1 in brick form with the LEGO Speed Champion sets, and then from May 1 the final 2025 LEGO F1 Collectibles go on sale. The LEGO Group is also set to immerse fans in the world of Formula 1 with interactive activities and challenges designed to celebrate the sport’s engineering and technical heritage and bring builders of all ages closer to the innovation and technology that has defined the sport for 75 years.
At select races the brand-new LEGO Fan Zone Activations will heighten the experience of being at an F1 track, with exclusive Make and Take activities, photo opportunities, and the chance see the full Formula 1 and LEGO Group collection. Racegoers will also be able to purchase the full product line for themselves, featuring all ten F1 teams across LEGO Speed Champions, LEGO City, LEGO DUPLO and LEGO Collectibles, at LEGO Pit Shop pop-up stores.
Away from track, select LEGO stores in the US, Canada, Europe, the Middle East, Africa, and China will feature racing themed play experiences and activities, and globally, all LEGOLAND Discovery Centres and LEGO Discovery Centres will offer build challenges to help children learn more about the complexities it takes to build and race a Formula 1 car and reach the top of the podium.
Fans will also be able to play along online with a LEGO F1 game on the LEGO website and LEGO Play App that will take fans on a deep dive into the worlds of LEGO and Formula 1. The first in a series of livestreams will also happen on March 1 on www.LEGO.com/live/f1, where fans will hear about the product portfolio, learn about the experiences coming from the LEGO Group & F1 partnership in 2025, and find out about an exciting LEGO Insiders Only Sweepstake.
Emily Prazer, Chief Commercial Officer at Formula 1, said: “This exciting collaboration with the LEGO Group keeps going from strength-to-strength and allows us to take the world of Formula 1 beyond the racetrack and directly into homes. These activities and experiences will allow fans to learn more about the intricacies of the sport through play and ignite a passion for racing for builders of all ages.”
Federico Begher, Senior Vice President, New Businesses at the LEGO Group, said: “We’re thrilled to kick off an incredibly exciting year for our collaboration with Formula 1. We have a wide range of immersive and creative experiences for fans and families to dive into throughout the entire year, and we can’t wait to get started, as our products that ignite curiosity and foster a love of engineering and speed in builders of all ages hit shelves.”
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[The story is as per press release]
