With the 2023 F1 season already on, FormulaRapida.net has compiled a full list of the sponsors that joined or left teams from last year to this.
It would be fair to say that F1 wouldn’t look anything like it does now without the investment from sponsors and partners. Whether that be to drivers and teams, or to the sport itself, business partnerships are a win-win for a sporting competitor from a financial standpoint and for their own recognition and brand identification.
What are known as ‘sponsorship liveries’ first came to the fore around 1968, with F1 teams unanimously moving away from the traditional national racing colours to designs orchestrated around sponsorship deals.
In modern Formula 1 there are many different avenues a sponsor can go down in partnering either long or short term with an F1 driver or team, such as a technical partnership, provider partnership or an official brand partnership to name a few. The type of alliance is often kept under wraps, but all teams publish full lists of their official partnerships which are ever-changing as deals are signed and contracts run their course.
List excludes some of the drivers’ personal partners/providers and is only accurate at the time of writing – updates will be made later in the year:
Mercedes:
Departed within last 12 months: FTX, Axalta, Belstaff, Marriott Bonvoy, TIBCO
Joined for 2023: Snapdragon, G42, Akkodis, Solera, Nuvei, Einhell, The Ritz Carlton, Sherwin Williams, Fastly, Eight Sleep, mCloud
Current Partners: Petronas, Ineos, Crowdstrike, TeamViewer, UBS, Snapdragon, G42, Akkodis, IWC Schaffhausen, Hewlett Packard Enterprise, Solera, Nuvei, Einhell, AMD, The Ritz Carlton, Sherwin Williams, Tommy Hilfiger, Monster Energy, Puma, Police, OZ Racing, Endless, Eight Sleep, Fastly, mCloud, Pirelli
Red Bull:
Departed within last 12 months: Puma, Tezos, Citrix, Sabelt, OZ Racing,
Joined for 2023: Build for Athletes, Castore, New Era, Athletic Propulsion Labs, BMC, Blenders, Hard Rock International, ROKT, Honda, Artic Wolf, Zoom
Current Partners: Oracle, Tag Heuer, Cash App, BYBIT, Rauch, Pirelli, Walmart, Mobil 1, Esso, Siemens, AT&T, Inter Proteccion, Hewlett Packard Enterprise, Telcel, Hexagon, DMG Mori, Ansys, PWR, Gold Standard, Armor All, America Movil, Claro, Therabody, HP/Poly, Ocean Bottle, Pokerstars, AlphaTauri, Build for Athletes, Castore, New Era, Athletic Propulsion Labs, BMC, Blenders, Hard Rock International, ROKT, Honda, Artic Wolf, Zoom
Ferrari:
Departed within last 12 months: Velas, Snapdragon, Radiobook, Experis, Bell
Joined for 2023: VGW Play, Mission Winnow, Genesys, Bitdefender, HCL Software, Harman Automotive, ZCG, Bang Olufsen, Ecopol, Riva, Freccia Rossa, Ohlins
Current Partners: Shell, Santander, Ray-Ban, AWS, Richard Mille, Ceva Logistics, Estrella Galicia 0,0, OMR Automotive, MAHLE, Pirelli, Puma, SKF, Vistajet, NGK Spark Plugs, Brembo, Riedel, Iveco, Palantir, ManPower Group, Technogym, Garrett, Giorgio Armani, Sabelt, VGW Play, Mission Winnow, Genesys, Bitdefender, HCL Software, Harman Automotive, ZCG, Bang Olufsen, Ecopol, Riva, Freccia Rossa, Ohlins
McLaren:
Departed within last 12 months: Stanley Black & Decker, DataRobot, Gulf International, Mind, Mazak, Hookit, Alienware, Veloce Esports, Free Fire
Joined for 2023: OKX, Android, DP World, Jack Daniels, VM Ware, Goldman Sachs, Alteryx, DeWalt, Cadence, K-Swiss, Lami Luxe
Current Partners: British-American Tobacco (A Better Tomorrow), Splunk, DarkTrace, Tezos, Dell Technologies, Alteryx, Smartsheet, DataRobot, Gopuff, Party Responsibly, Medallia, Arrow Electronics, Richard Mille, Hilton, Coca Cola, Unilever, FxPro, Deloitte, TUMI, CNBC, Klipsch, Sparco, Ashurst, Stratasys, KAUST, Ultimotive, New Era, FAI Aviation Group, Cisco, Webex, AkzoNobel-Sikkens, Logitech G, Castore, EasyPost, Immersive Labs, SunGod, Technogym, Google/Chrome, Pirelli, OKX, Android, DP World, Jack Daniels, VM Ware, Goldman Sachs, Alteryx, DeWalt, Cadence, K-Swiss, Lami Luxe
Alpine:
Departed within last 12 months: RCI Bank and Services, MAPFRE, DuPont, Volume Graphics, Mandiant, Data.ai, GENII
Joined for 2023: Ecowatt, Mobilize Financial Services, Canel’s
Current Partners: BWT, Castrol, BP Ultimate, Renault E-Tech, Binance, Ecowatt, Mobilize Financial Services, Microsoft, Plug, Bell & Ross, Kappa, Sprinklr, Boeing, Delphi, Eurodatacar, KWay, Shamir, Yahoo!, 3D Systems, Alpinestars, Alpine Eyewear, Elysium, GCaps, Hexis, KX, Matrix, Perkin Elmer, Pirelli, Roland, Track Racer, Canel’s
AlphaTauri:
Departed within last 12 months: Fantom, ICM, DAZN
Joined for 2023: Rapid, Buzz, Orlen, GMC, P448, Carl Friedrik, Xmtrading, Basso
Current Partners: Rapid, Buzz, Orlen, AlphaTauri, Honda, Epicor, FlexBox, Randstad, Pirelli, Ravenol, GMC, P448, Carl Friedrik, Riedel, Siemens, Xmtrading, Basso
Aston Martin:
Departed within last 12 months: STL, Voip Unlimited, IFS, Schuberth, Hackett London, Altair
Joined for 2023: XP, Citi, Porto Seguro, NetApp, Avatrade, Boss, Globe Trotter, Stilo, Pelmark, Velocity Black, SAUDIA (Saudi Airlines)
Current Partners: Cognizant, Aramco, XP, SentinelOne, Citi, Crypto.com, Juniper Networks, Peroni 0.0, JCB, PortoSeguro, NetApp, Avatrade, Boss, Girard Perregaux, EPOS, Bombardier, socios.com, Globe Trotter, Pirelli, Tik Tok, Ogio, Oakley, Alpinestars, Ebb3, Stilo, Pelmark, Velocity Black, SAUDIA (Saudi Airlines)
Williams:
Departed within last 12 months: Sofina, Lavazza, Versa, Symantec, Honibe, B&R, Nexa 3D
Joined for 2023: Gulf, Stephens, Michelob Ultra, Boradcom Software, Jumeirah Hotels & Resorts
Current Partners: Gulf, Duracell, Stephens, Dorilton Ventures, Acronis, Michelob Ultra, Financial Times, Boradcom Software, Bremont, PureStream, Pirelli, Umbro, Zeiss, Crew Clothing Company, PPG, OMP, KX, DTex, Life Fitness, SIA, Jumeirah Hotels & Resorts
Alfa Romeo:
Departed within last 12 months: PKN Orlen, DFR Bets, Floki, Adler Pelzer Group, Acer, Iveco, Modere, ZCG, Zadara, Vauld, AB Dynamics, Virtek, Nocs
Joined for 2023: Stake, Kick, Agilis, Assos, Axim Trade, Cielo, Ciesse Piumini, Corinthian Re, Diagnostix, Edelweiss, Everdome, Georg Fischer, Kick Out Plastic, Mascot Workwear, ProTech, Salt, SenseTime, Seagate, WhistlePig
Current Partners: Alfa Romeo, Acceleron, AMX, Curam Domi, Code Zero, Camozzi, Delsey, Ferrari Trento, Globeair, Singha, Additive Industries, Marelli, Mitsubishi Electric, Pirelli, Save the Children, Hyland, Puma, Rebellion, Sabelt, Socios.com, Walter Meier, Web Eyewear, JigSpace, AB Dynamics, Brutsch-Ruegger, Riedel, MindMaze, Stake, Kick, Agilis, Assos, Axim Trade, Cielo, Ciesse Piumini, Corinthian Re, Diagnostix, Edelweiss, Everdome, Georg Fischer, Kick Out Plastic, Mascot Workwear, ProTech, Salt, SenseTime, Seagate, WhistlePig
Haas:
Departed within last 12 months: 1&1, Cyrus Geneve, Home Deluxe, Ionos, Maui Jim, Under Armour
Joined for 2023: MoneyGram, Chipotle, Haas Tooling, Hantec Markets, Oak Berry, OpenSea, Palm Angels, Travis Mathew
Current Partners: Haas Automation, Alpinestars,Pirelli, Schuberth, Tattinger, Tricorp Workwear, MoneyGram, Chipotle, Haas Tooling, Hantec Markets, Oak Berry, OpenSea, Palm Angels, Travis Mathew
Formula 1:
Departed within last 12 months: Emirates, BWT, Zoom, Drive Coffee, 188Bet
Joined for 2023: Tata Communications, MSC Cruises, Salesforce, Qatar Airways, Lenovo
Current Partners: ROLEX, Aramco, Pirelli, Crypto.com, BBS Motorsport, DHL, Heineken, AWS, Workday, Liqui Moly, Fanatec, Ferrari Trento, Zoom, Herjavec Group, AMG, Aston Martin, Tata Communications, MSC Cruises, Salesforce, Qatar Airways, Lenovo
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