Envision Virgin Formula E team has announced a multi-year partnership deal with one of the biggest motorcycle brands, Harley-Davidson.
Envision Virgin and Harley-Davidson have come together in FIA Formula E Championship with a common goal ‘in the rapidly evolving EV mobility space’. The famous motorcycle company is stepping in the e-world with its first electric bike, LiveWire.
The e-bike will be available in the fall of 2019. A partnership with an existing brand which is competing in the biggest electric single-seaster series comes as a boon for the American motorcycle company which is looking to make its mark in the EV world.
Marc McAllister, Vice President Product Consumer Portfolio Management of Harley-Davidson Motor Company, said: “Electric vehicles are at the cutting edge of future mobility conversations globally, and that future is happening now.
“We’re incredibly excited to be partnering with Envision Virgin Racing, one of the leading proponents of Formula E – the highest form of e-propulsion motorsport. The team’s passion, professionalism and commitment to the thrill of electric vehicles matches our own and it’s going to be an incredibly exciting time working with them.”
Meanwhile, Sylvain Filippi, Managing Director of Envision Virgin Racing, added: “We’re delighted to be welcoming such an iconic brand like Harley-Davidson into our portfolio of partners.
“Like us, Harley-Davidson shares our passion for developing cutting edge technology and sustainable mobility, and between us we can now help showcase that on two and four wheels.”
“Harley-Davidson is also the fourth major partnership for the team in the past 12 months following the announcement of Stanley Black & Decker at the Paris E-Prix last year, Audi Sport in the Autumn and Genpact in December.”
