CUPRA Kiro showcased its 2025 Formula E season livery ahead of this weekend’s Mexico EPrix which also kick-starts the new association.
CUPRA KIRO, the newest team racing in the FIA Formula E World Championship, has unveiled a radical new visual identity ahead of the 2025 Mexico City E-Prix – the second round of the fully-electric series’ 11th season. Revealed at the legendary Autódromo Hermanos Rodríguez, the livery celebrates Kiro Race Co’s recent multi-year co-title partnership with Spanish automotive brand, CUPRA, to become known as CUPRA KIRO for the 2024/25 campaign and beyond.
Pairing Kiro Race Co’s bold fluorescent yellow base with copper branding, which is synonymous with the CUPRA marque, the livery underscores the power of unity, innovation, and collaboration, while embodying the team’s unstoppable determination to defy convention.
After claiming a landmark points finish on debut at the São Paulo E-Prix in December, CUPRA KIRO’s first season in Formula E is already off to a promising start and will resume this weekend in Mexico. As CUPRA KIRO continues its first season in Formula E, the team will continue to race with its maverick mindset with the ultimate goal of disrupting to challenge the status quo in electric motorsport.
Jeremy Tarica, Managing Director, The Forest Road Company: “Following a series of landmark moments over the past few months, the reveal of our new visual identity for the remainder of the 2024/25 season marks yet another exciting chapter for CUPRA KIRO. By complementing our florescent yellow design with CUPRA’s own copper branding, the livery serves as a direct visual representation of our energy, innovation, and combined drive as a team.
“Although we’re still in the early stage of our relationship, CUPRA has been a transformative commercial partner since coming on board in São Paulo, and across all of our partnerships, we want to build something special that will encourage people to chase the extraordinary. I’m proud to see how our vision for CUPRA KIRO has come to life, and I’m very excited to watch the next chapter of our journey unfold this weekend in Mexico.”
Alex Hui, Team Principal, CUPRA KIRO: “Our new livery for Season 11 serves as a powerful statement of CUPRA KIRO’s evolution and reflects the bold and innovative spirit that drives us as a team. CUPRA’s own distinctive copper colour palette complements our own signature florescent yellow to create a design that will be unmissable on track. After a promising debut weekend in São Paulo, we have high aims for this weekend, and I’m excited to see our new livery take the centre stage in Mexico City.”
Xavi Serra, Global Head of Racing, CUPRA: “Design is part of everything we do at CUPRA and represents our winning attitude. We have created a unique and recognisable design for the CUPRA KIRO cars that will stand out on the track as we compete for top positions. Formula E merges emotion, competition and electric performance, values that we share and are represented by the cars.”
Here’s video: https://x.com/FIAFormulaE/status/1877798204042817730
[The story is as per press release]
