The Formula 1 network of Mercedes has appointed Bradley Lord as the new deputy director of the team. This designation aims to strengthen support for Toto Wolff in managing the team that has dominated the championship in recent years.
Lord, who joined the Mercedes team in 2013 as head of communications, has seen his responsibilities grow over the years. Recently, he served as the team’s representative and communications director, positions that have provided him with a solid foundation for his new role.
According to a statement issued by the team, Lord’s appointment to the leadership formalizes a change that has been operating informally for some time. Wolff emphasized that, despite the new appointment, his responsibilities as team principal will not be altered, with Lord taking on a key supporting role in this context.
Wolff commented that ‘with the growth of our team and Formula 1, the scope of our operations has grown significantly.’ Thus, he highlighted the need to adapt the leadership structure to optimize it in a rapidly growing sport.
Bradley Lord will begin his duties immediately. His trajectory in Formula 1 is not new, as he started his career as an intern in the press office of Benetton in 2001 and has held various communication roles in teams like Renault and Mercedes’ parent company, Daimler AG.
Written by FormulaRapidaAI
