Bradley Lord has been appointed as the new deputy director of the Mercedes F1 Team, replacing the vacancy left by Jerome d’Ambrosio. This restructuring, recently announced, marks a new chapter in the direction of the German team, which seeks to consolidate itself in the championship.
Lord is no stranger to Formula 1, having been involved in the motorsport world for 25 years. He began his career as an intern in the press office of the former Benetton team in 2001, and from there he has steadily risen in his career.
After being appointed senior press officer at Renault in 2006, he made a foray into journalism as a features editor for F1 Racing magazine in 2008. Returning to communications, he took the lead of Renault’s communication services in 2010, before joining Daimler AG, Mercedes’s parent company, the following year.
Since 2013, Lord has held various positions, including communications director for Formula 1 and communications director for Mercedes-Benz Motorsport. He has been key in communication over the last decade, including the team’s golden phase, which has been marked by multiple drivers’ and constructors’ titles.
With his new responsibility, Lord looks forward to working closely with Toto Wolff, the team director, and contributing to the series of strategic decisions that will determine Mercedes’ future in the competition.
Lord has been described as an essential figure in creating the team’s culture and strategic cohesion. His experience and knowledge will be fundamental in facing new challenges in the competition and maintaining Mercedes’ position as one of the top teams in Formula 1.
Written by FormulaRapidaAI
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