Alfa Romeo will run a BOOGIE Art Car-influenced livery for this weekend’s F1 Dutch GP with the full show car also present at Zandvoort.
The team had released the BOOGIE Art Car at the start of the F1 2023 season depicting the ‘team name, its main partners and the names of the team drivers: the multitude of letters is a nod to all the team’s employees, well-rounded individuals who come together to create something that is more than the sum of all parts; while the fade to black is a tribute to the quintessential ingredient of Formula One – speed’.
The showcar was taken around in Switzerland and the UK with the final stop being Holland as they are raising funds for its partner Save The Children. German artist BOOGIE is the man behind the design and idea where they wanted to take it beyond just a PR stunt.
The Art Car will be present at Zandvoort’s Fan Zone where fans can buy limited-edition BOOGIE-inspired apparel by Code Zero. There are several activation programmes lined-up during this weekend which has been noted by Alfa Romeo which are:
“In an event on Wednesday evening, the team will also unveil other elements of its extensive Alfa Romeo F1 Team x BOOGIE Art Car activation, a project that has brought several team partners together. The team will launch a special cycling jersey developed with ASSOS of Switzerland, which will see its first use in a bike ride, led by Valtteri Bottas, around the town of Zandvoort; as well as scale models of the Art Car by Z-Models.
“BOOGIE himself will be on hand to finish two large-scale canvas paintings inspired by the car, and to hand-decorate a rare, official F1 celebration bottle of Ferrari Trento. These items, as well as a commemoration drivers’ suit designed by Puma and a replica helmet, in BOOGIE pattern, produced by Stilo, will go under the gavel in a time-limited auction by F1 Authentics in support of Save the Children. The crown jewel of the auction, however, will be the Art Car itself – with a lucky collector able to claim a unique piece of Formula One history, and a genuine piece of art, for themselves, while supporting the team’s charity partner.
“The fun and excitement of the Alfa Romeo F1 Team x BOOGIE Art Car initiative are not limited to those in Zandvoort, however. Every fan can get the Art Car in their homes, thanks to the latest Augmented Reality experience developed by JigSpace, which allows to bring the car, its creator and all the items from the Art Car collection to life at the touch of a finger (on a touchscreen). Gaming fans will also be able to download the Art Car livery in the official F1 video game, F1 23 by EA Sports – meaning everyone will be able to participate in the celebrations of this project.”
On-track, Alfa Romeo will run a BOOGIE-inspired livery for this weekend in Dutch GP along with the driver overalls and the whole garage will have similar touch. “The Alfa Romeo F1 Team x BOOGIE Art Car project has been an incredible journey, which deserves a proper celebration,” said Alessandro Alunni Bravi. “This project has brought Alfa Romeo F1 Team Stake closer to the fans in each phase of its development.
“It has been an exciting, ground-breaking journey the team has been proud to undertake, alongside trusted partners and an inspiring artist. This is the team’s first ever Art Car: with his distinctive, clean, comic-style look, BOOGIE put his signature on a unique project, and we are proud of having brought together our partners in this weekend’s activities. We pride ourselves for having created a multi-brand powerhouse, where team and partners work together for exciting project, and the whole weekend is living proof of this.”
https://twitter.com/alfaromeostake/status/1694356829931724919?s=20
https://twitter.com/alfaromeostake/status/1694371417213575621?s=20
Here’s more photos: https://www.instagram.com/p/CwSmDxnM5Cx/?img_index=1
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